Consumer


The Consumer and Shopper insights team at YouGov helps clients identify, analyse and address the mega-trends affecting their categories and sectors.

YouGov can support a client’s needs, whether they want to:

  • Pinpoint the unmet needs and expectations of consumer segments
  • Improve product ranges, shelf placement, price and promotions
  • Identify the crucial improvements to customer experience that breed brand advocacy.
  • Conduct qualitative consumer research to develop product concepts
  • Monitor and track consumer brand relationships, helping clients to act on specific brand drivers in order to grow and / or reposition them

Additionally, the Consumer and Shopper Insights team has industry-leading response rates of over 30%, meaning it can target hard to reach or niche groups more effectively than anyone else.

YouGov's Consumer team works closely with The Consumer Insights Panel. It is forum of thought leaders with extensive FMCG experience. They come together every quarter to discuss, debate and challenge ideas and customer insights.

The aim is to share and develop new thinking in a marketplace now characterised by unpredictability, diminishing product differentiation and heightened competitive pressure. Learn more about the panel here


  • Turning off Nokia

    Nokia seems to have missed the smartphone boat , with the latest wave of YouGov’s Smartphone Mobile Internet Experience study YouGov study revealing that ... (Comments: 0)

  • Smartphone shots

    With more and more smartphones being thrust into the market it is becoming increasingly difficult for technology companies to get one-up over their competitors. ... (Comments: 0)

  • Satisfying service

    The majority of the car-owning British public is generally satisfied by the service provided from the garage that last serviced their car, although a ... (Comments: 0)

  • Dairy dithering

    A third of British adults are confused about the health messages surrounding dairy products, a YouGov SixthSense report into the dairy market has found. ... (Comments: 0)

  • No pay for online papers

    The emergence of ‘freesheets’, such as City AM (pictured) or Metro, over the last few years has provided yet another challenge to the beleaguered ... (Comments: 0)

  • Paying over for undies

    Consumers are willing to spend more when buying underwear for others than when buying for themselves, and attitudes towards purchasing underwear differ by gender, ... (Comments: 0)

  • Female financial frontline

    Women are feeling the effects of the British economic recession more than their male counterparts, according to a recent YouGov SixthSense report into the ... (Comments: 0)

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