Consumer


The Consumer and Shopper insights team at YouGov helps clients identify, analyse and address the mega-trends affecting their categories and sectors.

YouGov can support a client’s needs, whether they want to:

  • Pinpoint the unmet needs and expectations of consumer segments
  • Improve product ranges, shelf placement, price and promotions
  • Identify the crucial improvements to customer experience that breed brand advocacy.
  • Conduct qualitative consumer research to develop product concepts
  • Monitor and track consumer brand relationships, helping clients to act on specific brand drivers in order to grow and / or reposition them

Additionally, the Consumer and Shopper Insights team has industry-leading response rates of over 30%, meaning it can target hard to reach or niche groups more effectively than anyone else.

YouGov's Consumer team works closely with The Consumer Insights Panel. It is forum of thought leaders with extensive FMCG experience. They come together every quarter to discuss, debate and challenge ideas and customer insights.

The aim is to share and develop new thinking in a marketplace now characterised by unpredictability, diminishing product differentiation and heightened competitive pressure. Learn more about the panel here


  • Drop in Prudential buzz

    YouGov’s BrandIndex show the insurance giant Prudential’s scores slipping since its announcement that it intends to acquire the Asian life insurance firm, AIA. BrandIndex ... (Comments: 0)

  • Advantage to Boots

    Boots’ popularity has been soaring on the TellYouGov leaderboard. The chemist brand is the second most talked about topic in the site’s retail category, ... (Comments: 0)

  • Colleague contacts

    Approximately 1 in 9 (11%) of workers (with internet access) under the age of 35 have posted derogatory or negative comments about their boss ... (Comments: 0)

  • Mortgage misery

    Many people with mortgages in Britain face a difficult time if interest rates increase over the next 12 months, research undertaken on behalf of ... (Comments: 0)

  • Vodafone edging ahead of O2

    Vodafone is now outperforming O2 in the smartphone market, in both customer satisfaction and loyalty, new research by YouGov’s Technology & Telecoms Consulting team ... (Comments: 0)

  • Smartphone brand loyalty

    Brand loyalty is far greater among smartphone owners of newer handset brands than it is among smartphone owners of traditional brands, new research by ... (Comments: 0)

  • Home improvements?

    A significant proportion of the public is still shying away from investing in their houses because of the economic crisis, despite the economy being ... (Comments: 0)

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