Stakeholders play a critical role for modern organisations, so keeping up with their sentiment is essential. YouGov provides quantitative measurement and analysis with stakeholder groups of all kinds through an omnibus approach, alongside our bespoke studies.

An omnibus makes it easy to purchase just a few quantitative questions with the specific groups you are most interested in.


Our Stakeholder Omnibus services, with links to ratecards, are:



(MPs Ratecard)

A representative sample of UK MPs – available most months and the quickest turnaround in the UK

Devolved Administrations

Scottish, Welsh and Northern Irish ‘parliaments’ omnibus survey

Journalists & Editors

(Journalists & Editors Ratecard)

Monthly survey: news, current affairs & business journalists


(NGOs Ratecard)

Monthly survey of senior decision makers in UK NGOs

Local Councillors

(Local Councillors Ratecard)

Omnibus of councillors across the UK or London-only

UK Opinion Formers

(UK Opinion Formers Ratecard)

Leading individuals from business, politics, media, academia, NGOs, culture/leisure, and beyond.

House of Lords

A representative sample of Peers


Twice a year we survey Brussels insiders – MEPs, commissioners, journalists, lobbyists and NGOs

Washington DC

Broad group of Washington insiders, completed twice a year

UK Catalysts

(UK Catalysts Ratecard)

Leading and socially active Britons drawn from civic, social and business backgrounds

UK Business

Weekly surveys of UK business decision makers


We also run bespoke services including Reputation Audits, thought leadership B2B studies, and Nation Branding projects, global or local.


Please contact one of our experts in the Reputation Research team to discuss your needs today.




Want to know more about Stakeholder research?