Zurich

SME Risk Index

Objective

What are the big worries for Britain’s SMEs during a period of economic recovery?

Solution

Zurich, a leading global insurer, commissioned the first wave of their SME Risk Index via the YouGov SME Omnibus in July 2012. As thought leaders in the SME community, Zurich continues to track the opinions and concerns of decision makers, helping to increase understanding relating to this key area of the nation’s economy.

Results

Zurich estimate that, in 1 year, press material created using data from the Risk Index provided more than 44 million opportunities to see the Zurich brand in association with SME thought leadership, and allowed them to achieve over 400 pieces of media coverage.

During a time when the outlook for the UK’s economy appears to have become more positive, Zurich has seen increased optimism amongst business decision makers, but it is clear that there are still causes for concern. The research has allowed Zurich the opportunity to offer market expertise to SMEs throughout Britain in the form of regular articles, and provided the insurer with regular opportunities to connect with new and existing customers. 

About the client

Zurich is one of the world's largest insurance groups, with 55,000 employees in more than 170 countries. Zurich's products include insurance, pensions, and savings and investments

Contact

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