The YouGov Omnibus is an essential tool for:

  • Generating campaign coverage
  • New product development
  • Campaign planning / evaluation
  • Gauging instant public opinion on breaking news stories
  • Ad tracking and concept testing

Who uses YouGov Omnibus?

Our clients range from:

  • PR agencies seeking findings to generate media interest, whether it’s national, regional, global or trade press coverage
  • Advertising / communications agencies who need to track awareness of advertising campaigns
  • Charitable / non-profit organisations looking to gather public opinion and maximise coverage around issues that matter to their cause
  • Marketing and customer insight teams looking to understand trends in their industry, and the attitudes and behaviours of customers and prospects
  • Strategists needing reliable data to make better-informed business decisions quickly
  • Branding / NPD teams looking to gauge reaction and interest amongst their target audience

YouGov’s research receives far more media coverage than anyone else’s research*.

*Source: Meltwater News


Rate cards

GB and UK Omnibus
View Rate Card pdf


International Omnibus
View Rate Card pdf

Business Omnibus
View Rate Card pdf


Targeted Research
View Rate Card pdf

London and CityBus
View Rate Card pdf


Regional Omnibus
View Rate Card pdf

Children and Parents Omnibus
View Rate Card pdf


50+ Omnibus
View Rate Card pdf