Custom Research

YouGov has dedicated teams of sector specialists who are supported by skilled quantitative analytics and qualitative departments. Each team combines research expertise with in-depth sector knowledge to help clients to identify, analyse and understand their markets, delivering competitive business advantage through actionable insight.

We listen to our clients’ needs and offer grounded advice from the start of each project, priding ourselves on the efficiency of our service and the quality of our data. Involved from the proposal stage to the final presentation of findings, we use our expertise to provide guidance throughout the research process to ensure that the data collected answers your business objectives.

By using advanced techniques we can go beyond merely describing the data, we can begin to explain and even predict attitudes, behaviours and harder business outcomes. These explanations and predictions can help our clients to adapt their strategy, both internally and externally, and create informed decisions about their products/policies and how they approach their marketing, communications and people strategies.


YouGov Custom works across the following sectors:

Types of study we typically undertake:

  • Segmentation
  • Market Sizing
  • New Product Development
  • Pricing Studies
  • Brand Tracking
  • Comms Evaluation
  • Competitor Benchmarking
  • Customer Satisfaction
  • Thought Leadership



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