09.30 Registration/ Introductory remarks
10.00 Introduction to opinion polling
Making Numbers Count: how to critically evaluate third party data in the public domain.
The History of Polling: how you conduct surveys, active / passive sampling, evolution of different methods and when things go wrong.
11.45 Introduction to questionnaire design
Introduction to the theory of questionnaire design and question wording in opinion polls.
General rules for the design of survey questions.
13.45 Interactive session on questionnaire design
Students produce their own short poll based on newspaper stories from that day/week.
15.00 Feedback from interactive session
Feedback provided on student questionnaires, which are developed/amended for fielding as a YouGov poll the following week.
16.00 In conversation:
Peter Kellner and Professor Dennis Kavanagh (Emeritus Professor of Politics at the University of Liverpool).
17.00 End of programme – adjourn for drinks/ further Q&A