Events Archive - Media

Going native: Consumers, advertising and news

Location: YouGov, 50 Featherstone Street, London EC1Y 8RT
Event Series: Media

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With ad blocking on the rise, brands, agencies and media owners are having to find new ways to engage with consumers online. We look at attitudes and experiences of advertising, to understand from a consumer perspective what types of advertising works best and how advertising can work most effectively with newsbrands.

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YouGov and the London Press Club held a debate, in London, about paying for online news.

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A debate on the current state of investigative journalism and what challenges it faces in the future.