Event Series: Media
Lessons for 2013: Successful brands of 2012 and a look ahead
Reputations can take a lifetime to build – and an instant to pull down. This is an old maxim, but it has never seemed more true than in the current age, where an unfortunate Twitpic can find its way around the world seconds after being snapped. With so many old certainties of power and capitalism under pressure, it is evidently not an easy time to maintain a positive reputation. In September 2012, YouGov partnered with the Guardian, the British Council and the Royal United Services to look at “Reputation in the Age of Protest”, and how nations, organisations and political parties variously manage the modern challenges of reputation.