With the recent mergers and acquisitions in the quadplay sector, YouGov has mapped out the distribution of consumers across providers to identify where the potential opportunities and threats are for brands to acquire and retain customers. We will be unveiling these findings at a breakfast briefing on 28 September 2016. Using all the data we have collected from our 800,000 panellists in the UK over recent months, we have carried out an exercise to profile the dual/triple/quad play customer types across BT, Sky, Virgin, TalkTalk, EE, Three, O2 and Vodafone. We’ve also looked at OTT providers such as Netflix and their impact on cord cutting and cord shaving.
Location: Frankfurter Allgemeine Zeitung, Berlin
Event Series: Cambridge
The UK’s EU Referendum could well turn out to be the most pivotal decision for Britain and the European Union since the introduction of the Euro in 1999. The YouGov-Cambridge Centre holds two panels in which distinguished British and German participants discuss subjects the key factors driving the vote, similarities and differences in opinion across the EU, the future role of the EU and the UK in Europe, the effects on the economy and the future of EU reform.
YouGov supports a seminar by the Cambridge Public Policy Initiative on 'Understanding Inequalities', a one-day seminar exploring different types of inequality and measures to guide policy makers.
YouGov supports the Cambridge Forum on Geopolitics in two scenario panel events exploring Brexit consequences, the second looking at the constitutional implications, with speakers including Kate Hoey MP, Tristram Hunt MP and others, following a YouGov presentation from political chief Joe Twyman