Corporate Social Responsibility

The Board is committed to delivering high standards of corporate governance, a key element of which is managing the Company in a socially responsible way. We are mindful of the Company’s impact on our all our stakeholders, including employees, panellists, clients, suppliers, shareholders and local communities. As a global business, YouGov has the resources to make a positive contribution to society and to the environment. We aim to continually improve our work in these areas.

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Gender Pay Gap Reporting

Engagement with stakeholders


YouGov recognises the importance of respecting and supporting the communities in which it operates, and of making a positive contribution to society through its work. Our employees have supported a number of charities and community initiatives during the year, including raising funds for a children’s charity in Germany and collecting supplies for a women’s personal health charity in the UK.


YouGov aims to pay all its suppliers within a reasonable period of their invoices being received and approved, provided that the supplier has performed in accordance with the relevant terms and conditions. For the financial year ended 31 July 2018, the Company was not required to report on payment practices, policies and performance under Section 3 of Small Business, Enterprise and Employment Act 2015.


YouGov is an online research and data analytics Group. The security and privacy of our data is paramount to our business.

YouGov expects employees, and those who we work with, to exercise high rigour when it comes to safeguarding the data of all stakeholders, including personal data. To reinforce our commitment to the security of data and information, during 2018 we created the new roles of Group Data Protection Officer and Group Information Security Manager. Both roles work closely with our Group Head of Governance, Group Head of Legal, Group Head of Infrastructure & System Operations and external advisors to ensure that the Group’s policies and procedures are to a high standard befitting a company of our size and activities.

We also introduced compulsory data protection and cyber security e-learning programmes for all employees in the Group and we monitor the results and completion rates of this training. To prepare for the GDPR which came into force in May 2018, YouGov established a cross-functional GDPR Compliance team which led an internal compliance programme endorsed by the YouGov Group Board. As part of this programme, the Group’s Data Protection and IT Security policies were refreshed, in compliance with GDPR as well as other relevant legislation.

YouGov has an information security management system certified to ISO 27001. 



Diversity in the workplace

YouGov is committed to providing a working environment in which its employees are able to realise their potential and to contribute to business success irrespective of gender, marital status, ethnic origin, nationality, religion, disability, sexual orientation or age. We demonstrated our commitment to diversity in the workplace this year by activities including:

  • voluntarily publishing our first Gender Pay Gap Report in the UK in 2018;
  • implementing a gender neutral recruitment process;
  • qualifying as a Diversity Champion with Stonewall in the UK;
  • committing to the Disability Confident employment scheme in the UK;
  • celebrating International Women’s Day in March in our global offices; and
  • celebrating Pride Week 2018 in our London office.

Our 2018 gender pay gap report is available here.

In 2017, we voluntarily published our first gender pay gap report - available here

Engagement with panellists

YouGov’s panel is our largest stakeholder group – at over 6 million individuals globally – and is essential to our success. Engaged, diverse and opinionated panellists are key to our business. Keeping panellists engaged is central to what we do, and we have a global Panel team dedicated to doing just that. We work to continually improve the panellist experience, such as:

  • investing in new technology to ensure that when a panellist cashes in the points earned for sharing their opinion, they receive their reward within hours; and
  • developing a highly effective system of alerting panellists when their opinion “becomes the news”.

We are fortunate that our research is widely covered in international media, which allows us to tell panellists that they are contributing to the global debate on issues of importance.

Employee involvement

Our employees are an integral part of our business. We realise that engaged and informed employees are productive employees. We recognise the benefits of keeping employees informed on matters which affect them and the wider business, such as financial factors impacting the performance of the Company and developments in the industry. Leaders within the business regularly present at regional “All Hands” meetings to raise awareness throughout the business of the different operations. The London office’s monthly “All Hands” meetings are available via web conferencing for all employees working at home or in other global offices. Details of how employees are kept engaged in the financial and economic factors are outlined in the Directors’ Report of the 2018 Annual Report.

Employee wellbeing

YouGov is committed to ensuring that our employees have a strong sense of support and wellbeing at work. It is our mission to achieve a valued and productive workforce by implementing a culture of care, increasing employees’ skills and building the outlook required to deal with the pressures of the modern workplace. We recognise that many individuals have various responsibilities at home, or complicated commutes, so we offer remote working as standard in many roles, so long as it does not affect business needs. This often enables employees to achieve a better work/life balance than the traditional 9-to-5 office hours, which in turn increases productivity.

Health and safety

YouGov takes all reasonable and practicable steps to safeguard the health, safety and welfare of its employees. We recognise our responsibility for the health and safety of those who may be effected by our activities, and take care to operate in a safe and secure manner.

Ethical behaviour

YouGov expects its employees to exercise high professional, ethical and moral standards at all times whilst representing the Group. The Group maintains an awareness of human rights issues and observance of pertinent law and we reflect this in our suite of policies; these include an Anti-Bribery Policy and Whistleblowing Procedure. Our statement on Modern Slavery in our supply chain is available here.


YouGov recognises that the prudent use of resources delivers both environmental and financial benefits. We aim to promote the maintenance of a healthy environment through responsible and sustainable consumption. Our operations are predominantly office based and here we try to minimise our impacts where practicable. As part of this policy, we undertake:

  • that all waste is stored and disposed of responsibly, and recycled where possible;
  • that paper used comes from reputable managed forests;
  • to comply with the relevant packaging and waste regulations; and
  • to minimise air travel by utilising conference and video calling technology when appropriate

This information was last updated 27 March 2019.