Corporate Overview


Company: YouGov PLC (AIM: YOU)
CEO: Stephan Shakespeare
Location: Headquartered in the UK, with 31 offices in 21 countries
Clients: 2,000+ political, cultural and commercial organisations
Employees: 700
Website: www.yougov.com

The Company

Founded in London in 2000, YouGov is considered the pioneer of online market research. Now an international data and analytics group with offices throughout the UK, the United States, Europe, the Middle East and Asia Pacific, YouGov has been named one of the world’s top 25 research companies (AMA Gold Global Report published in 2016).

What The World Thinks

YouGov's core offering of opinion data is derived from our highly participative panel of 5 million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform.

Products and Services

YouGov's suite of syndicated, proprietary data products includes: YouGov BrandIndex, the daily brand perception tracker; YouGov Reports which provide comprehensive market intelligence on a range of sectors; and YouGov Profiles, our planning and segmentation tool. The market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. Our custom research business conducts a wide range of quantitative and qualitative research, tailored by our specialist teams to meet our clients' specific requirements.