Corporate Overview


Company: YouGov PLC (AIM: YOU)
CEO: Stephan Shakespeare
Location: Headquartered in the UK, with 30 offices in 20 countries
Clients: 2,000 political, cultural and commercial organisations
Employees: 800
Website: www.yougov.com

The Company

Founded in London in 2000, YouGov is considered the pioneer of online market research. Now an international data and analytics group with offices throughout the UK, the United States, Europe, the Middle East and Asia Pacific, YouGov has been named one of the world’s top 25 research companies (AMA Gold Global Report published in 2017).

What The World Thinks

YouGov's core offering of opinion data is derived from our highly participative panel of 5 million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform.

Products and Services

Our suite of syndicated, proprietary data products includes YouGov BrandIndex, the daily brand perception tracker, and YouGov Profiles, our planning and segmentation tool. Our market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. Our custom research service offers a wide range of quantitative and qualitative research, tailored by our specialist teams to meet our clients' specific requirements.