Board of Directors

Roger ParryRoger Parry
Non-Executive Chairman

Roger is also Chairman of Aves Enterprises, MSQ Partners, Mobile Streams and Oxford Metrics. He is a Visiting Fellow of Oxford University. Roger was previously a consultant with McKinsey & Co; CEO of More Group, and Clear Channel International, Chairman of Johnston Press, Future and Shakespeare’s Globe Trust. Roger was educated at the universities of Oxford and Bristol. He was awarded the CBE in 2014. He is the author of five books: People Businesses; Enterprise; Making Cities Work; Delivering the Neural Nudge and The Ascent of Media.

Stephan ShakespeareStephan Shakespeare
Chief Executive Officer and Co-Founder


Stephan founded YouGov in 2000 (with Nadhim Zahawi). One of the pioneers of internet research, Stephan has been the driving force behind YouGov’s innovation-led strategy. He was chair of the Data Strategy Board for the Department for Business, Innovation and Skills 2012–2013 and led the Shakespeare Review of Public Sector Information. He sits on the Advisory Board of the Oxford-Man Institute of Quantitative Finance. During the year, he was appointed as commissioner for the Social Metrics Commission, an independent charity dedicated to helping UK policy makers and the public understand and take action to tackle poverty. Stephan has an MA in English Language and Literature from Oxford University.

Alan NewmanAlex McIntosh
Chief Financial Officer


Alex McIntosh has been with YouGov since 2007, initially as Corporate Finance Manager within the finance team focusing on planning, budgeting and corporate development. He became Chief Strategy Officer in 2011 and played a leading role in the development of YouGov’s strategic plans and data product developments. Alex also held the role of Chief Executive Officer of YouGov’s UK business from 2015 to 2016. He previously worked in corporate finance advising a wide range of companies on their growth plans and first worked with YouGov in 2005 while at Grant Thornton when he assisted with the Group’s initial public offering on AIM. Alex holds a BSc (Hons) in Applied Accounting, an MSc in Finance, and is a Fellow of the Association of Chartered Certified Accountants.

Richard Doug RiversSundip Chahal
Chief Operating Officer

Sundip Chahal has been with YouGov since 2005 and has been the Group’s Chief Operating Officer since 2014. He initially joined YouGov’s UK business as BrandIndex Sales Director, becoming Managing Director of Data Products in 2008. In 2009 he was appointed as Chief Operating Officer of YouGov’s MENA business and relocated to Dubai to oversee the expansion of YouGov’s core online services across the Middle East, North Africa and Asia. In 2010 he was promoted to Chief Executive Officer of YouGov MENA. Prior to joining YouGov, Sundip gained experience of the market research industry with Ipsos and Research International.

Nick JonesNick Jones
Non-Executive (Senior Independent Director)


Nick is Chief Financial Officer of Attenda, the leading business critical IT company. Prior to this, he was CFO at Achilles Group, Global Head of Finance for Reuters plc where he also led the integration of Thomson and Reuters. Nick has held senior financial roles in technology and media businesses in the UK, the US and Europe including Virgin Media, Phillips Electronics and RR Donnelley. He is a Fellow of the Chartered Institute of Management Accountants and holds a BA (Hons) in Accounting and Finance.

Ben Elliot

Ben Elliot


Ben Elliot is the Co-Founder of Quintessentially, the world’s leading source of intelligence, access to and curated lifestyle services for the global premium audience. Ben is the Chairman of the Quintessentially Foundation which has raised over £8m for charity since 2008. hE is also a Partner in Hawthorn, a successful corporate communications business. He regularly contributes to the Financial Times, New York Times, Tatler magazine and other publications. In 2010, Ben executively produced the BAFTA nominated feature documentary Fire in Babylon, which won the Best Historical Documentary at The Grierson Awards, 2011. He also acts as a Trustee for The Eranda Rothschild Foundation as well as being on the Development Boards of the Royal Albert Hall and Victoria & Albert Museum.

Rosemary Leith

Rosemary Leith

Rosemary is a Fellow at the Berkman Center for Internet & Society at Harvard University and a Founding Director of the World Wide Web Foundation. Rosemary works as an advisor and investor in a number of technology businesses and academic institutions in Europe and North America. She has been the Chair of the World Economic Forum Global Agenda Council on Future of Internet Security, is a Trustee of the National Gallery ( London)  and is a member of the Advisory Boards of Infinite Analytics (Boston and Mumbai), Glasswing Ventures ( Boston), Queen’s University School of Business, Canada, Wolfson College, Oxford and University of the Arts London. Rosemary holds a Bachelor of Commerce (Hons) in Finance and Accounting from Queen’s University, Canada.

Rosemary Leith

Andrea Newman
Non-Executive Director

Andrea Newman is the Global Head of Marketing Wealth & Brand Communications at HSBC Holdings plc. In this role, Andrea is responsible for the management of the HSBC brand globally, as well as all marketing related to HSBC’s Wealth Management propositions. She has been at HSBC for 20 years and during that time has lived and worked in the US and Asia Pacific in addition to the UK. During her tenure with HSBC she has overseen the development of the company’s brand from a federation of over 50 brands to one unified brand, ensuring HSBC’s place as one of the most globally recognised financial services brands.

Ashley MartinAshley Martin
Non-Executive Director

Ashley joined the board of YouGov on 1 September 2018. Ashley is also Non-Executive Director and Chair of the Audit & Risk Committee at Zegona Communications plc. Until recently, he served for 9 years as Non-Executive Director and Chair of the Audit Committee at Rightmove plc. Ashley has held executive roles at a number high growth entrepreneurial businesses in the technology, media and communications sector including Tempus Group plc, Rok plc and The Engine Group. He is a Chartered Accountant and a Fellow of the Institute of Chartered Accountants