• Article

    Asos weathers bad press to keep customers logged in

    Online fashion retailer Asos has revealed a year-on-year pre-tax profit plunge of 87% year on year over the past six months, despite sales rising 14%. Chief executive Nick Beighton agreed that the company is “capable of a lot more”.

    about 2 months ago
  • Survey Results

    YouGov - Ironing

    YouGov Survey Results Sample Size: 1771 GB Adults Fieldwork: 2nd - 3rd April 2019 Gender Age Social Grade Total Male Female 18-24 25-49...

    2 months ago
  • Article

    Half of Brits don't know where the vagina is - and it's not just the men

    New YouGov research reveals a widespread lack of anatomical knowledge about female genitalia among both genders, as the clitoris is only part that a majority can correctly identify

    4 months ago
  • Survey Results

    Womens Bodies

    Women's Bodies 2010 Adults 6th - 7th February 2019 Thinking about your gender identity, how do you identify? Unweighted base Base Female...

    4 months ago
  • Article

    Most Britons use their phone on the toilet

    The habit is widespread but far more common among younger people, meaning the practice is likely to grow – much to the dismay of medical experts

    4 months ago
  • Survey Results

    Red Meat

    Internal Red Meat Fieldwork Dates: 2nd - 6th November 2018 Sample: 1,073 Adults Gender Age Social Grade Total Male Female 18-24 25-34...

    5 months ago
  • Article

    John Humphrys - Capitalism: the Problem or the Solution?

    Is capitalism, as the Tories argue, the system best suited to promote prosperity and freedom?

    9 months ago
  • Article

    One in six male workers say they don’t always wash their hands after having a poo at work

    Many Brits admit to not always washing their hands after using the toilet

    9 months ago
  • Survey Results

    YouGov - Washing hands

    YouGov - washing hands GB Sample: 10th - 13th November 2017 Gender Employment Status Main Unweighted base Base Male Female Unweighted...

    9 months ago
  • Survey Results

    YouGov Sims Survey Results 180725

    YouGov Survey Results Sample Size: 3222 GB Adults Fieldwork: 23rd - 25th July 2018 Gender Age Age 2 Social Grade Region Under Over ABC1...

    11 months ago

What the world thinks

YouGov is a global public opinion and data company

Explore the popularity and fame of anything and everything withExplore the popularity and fame of anything and everythingYouGov Ratings

The home of public opinion

YouGov continuously collects opinions from around the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

6 million members
million members

Our highly-engaged global community, with 1.2 million members in the UK, interacts with us daily on the web and mobile apps.

1000s organizations trust us
organizations trust us

The media, non-profits, and companies trust us to find out what the world thinks.

Millions of topics
of topics

We continuously collect consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits, and companies look to YouGov to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are the most quoted data source in the UK and one of the most quoted around the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Collecting opinions, globally

Whether you're interested in what Britain thinks of the X Factor, Americans' most loved beer brands or if the Swedes or Chinese would live on Mars, you can find out with YouGov.