Latest Public Opinion Research

Life

British people object to reclining plane seats

By 53-27% British people think it is unacceptable to recline a seat on a daytime flight – but Americans believe ...

Generation Ready Salted?

There's a strange but strong correlation between age and favourite crisp flavour

The great sheet washing divide: which group are you in?

The British public is divided into three main groups on the topic of bed sheet washing: the "Weekly washers", the ...

At what age are you in your prime?

At age 25-31 most British people say they are in their prime, and the fewest say their peak wellbeing is ...

Consumer

HMV bounces back and finds its voice on the high street

YouGov CEO, Stephan Shakespeare, considers HMV's re-emergence. Are we witnessing a comeback from traditional high street retailer HMV? Recent figures ...

Consumer confidence falls

Embargoed: Not for publication before 00.01, 28 August 2014   Consumer confidence falls   YouGov/Cebr Consumer Confidence Index declines for ...

Cost not pain is the barrier to a dental check-up

A recent YouGov Reports publication has revealed that the most prominent reason people do not visit the dentist is not fear ...

BT Sport challenging Sky Sports' dominance

Following on from my column last week covering the home broadband market, I analyse another area in which BT has ...

Politics

Voters expect a UKIP victory in Clacton

Most voters who have an opinion expect UKIP to win the Clacton by-election – and 36% of those who voted ...

Update - Labour lead at 4

Latest YouGov / Sunday Times results 29th August - Con 32%, Lab 36%, LD 7%, UKIP 16%; APP -25

Low confidence in police on child sex exploitation

Half of British adults have little or no confidence in the police to take allegations of child sexual exploitation seriously ...

Update - Labour lead at 3

Latest YouGov / The Sun results 28th August - Con 33%, Lab 36%, LD 7%, UKIP 13%; APP -23

Commentaries

Peter Kellner
Support for Scottish independence jumps to 47%

For six months, Alex Salmond seemed to be heading for ...

Stephan Shakespeare
HMV bounces back and finds its voice on the high street

YouGov CEO, Stephan Shakespeare, considers HMV's re-emergence. Are we witnessing ...

John Humphrys
Immigration : Should Foreign Students ‘Count’?

John Humphrys asks: are foreign students benefiting Britain? Immigration has ...

Laurence Janta-Lipinski
TV debates and “game changers”

With little over two months until the Scottish Independence Referendum, ...