Latest Public Opinion Research

Life

Ice bucket challenge heated up Macmillan’s campaign

Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, we can ...

Bitter still the favourite with British ale drinkers

Beer fans divide equally between ale and lager drinkers – but despite the surge in popularity of specialty "craft" beers, ...

Students are more likely to attempt to cook than eat take-away and convenience food.

More students are cooking from scratch than getting takeaways.  A new YouGov Reports publication has suggested that the traditional image ...

Majority of Britons think the BBC is in the wrong over house-raid coverage.

Majority believe those accused of sexual abuse crimes should only have their identities revealed after a guilty verdict. South Yorkshire ...

Consumer

Network Rail’s public image in danger of running off track

Recent news that Network Rail will be answerable to parliament has caused a stir among MPs, executives and the public ...

Property market fears have failed to dent confidence

YouGov CEO Stephan Shakespeare, considers YouGov's latest consumer confidence figures. YouGov’s monthly YouGov/Cebr Consumer Confidence Index has fallen for the ...

HMV bounces back and finds its voice on the high street

YouGov CEO, Stephan Shakespeare, considers HMV's re-emergence. Are we witnessing a comeback from traditional high street retailer HMV? Recent figures ...

Consumer confidence falls

Embargoed: Not for publication before 00.01, 28 August 2014   Consumer confidence falls   YouGov/Cebr Consumer Confidence Index declines for ...

Politics

'No' campaign retain 4 point lead in Scottish referendum

YouGov's final pre-election survey for The Times and Sun indicates that No retains a four point lead

Americans are evenly divided on Scottish independence

However, those who are actually following the issue are more likely to say Scotland should remain in the United Kingdom ...

Opinion Formers Poll: Views on Trident highly Politicised as Scotland vote Approaches

With the UK’s nuclear weapons system approaching the end of its half-life, the government has already begun planning for its ...

Support grows for RAF air strikes, even into Syria

Support for RAF air strikes against ISIS continues to increase, to 54% – and, for the first time, a majority ...

Commentaries

Stephan Shakespeare
Ice bucket challenge heated up Macmillan’s campaign

Now that the hype concerning the recent viral internet craze ...

Peter Kellner
Scotland: odds shift in favour of No victory

Unless something dramatic happens in the next three days, a ...

John Humphrys
Scottish Independence: Decision Time Arrives

Until recently the imminent referendum on Scottish independence, which has ...

Laurence Janta-Lipinski
TV debates and “game changers”

With little over two months until the Scottish Independence Referendum, ...