Latest Public Opinion Research

Life
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'Tobacco marketing harmful to kids'

84% UK adults say children shouldn't be exposed to tobacco marketing; 79% agree it's harmful

"Cut school truants' benefits"

64% Britons support idea of cutting child benefit from parents of kids often absent from school

Do you get your five a day?

Just 1 in 5 Britons eats five portions of fruit and veg a day, poll for Cancer Prevention Week finds

Ristorante Italiano: Italian food best

Poll finds British people think Italian food is the best in Europe, followed by UK and France

Consumer
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Lumia fails to light up Nokia

BrandIndex: public perception of mobile phone manufacturer Nokia hints at trouble ahead

Companies can weather Twitter storms

How much do Twitter storms affect brands? We measure social media audiences to find out

Smartphone growth in the UK?

Changing handset market: latest research explores key challenges for smartphone brands

Premier Inn: balances quality and value

YouGov BrandIndex reveals how Premier Inn strikes the right balance between value and quality

Politics
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Update - Labour lead on 14

Latest YouGov/The Sun results 16th May CON 31%, LAB 45%, LD 9%; APP -37

Update - Labour lead on 11

Latest YouGov/The Sun results 15th May CON 32%, LAB 43%, LD 8%, (UKIP 9%); APP -37

Update - Labour lead on 14

Latest YouGov/The Sun results 14th May CON 31%, LAB 45%, LD 7%, (UKIP 8%); APP -42

Miliband overtakes Cameron

Will Ed Miliband's lead over David Cameron last? We look to history to judge our latest results

YouGov-Cambridge

Commentaries

John Humphrys
Social mobility: Can it be revived?

Social mobility has slowed. As Education Secretary Michael Gove proposes ...

Peter Kellner
Miliband overtakes Cameron

Will Ed Miliband's lead over David Cameron last? We look ...

Stephan Shakespeare
Companies can weather Twitter storms

How much do Twitter storms affect brands? We measure social ...

Dan Brilot
TV on demand

Majority of TV viewing now 'on demand' for 1 in ...