Latest Public Opinion Research

Life

Ban e-cigarettes indoors, say public

Most British people would support a ban on e-cigarettes being used indoors – and half support a ban on smoking ...

British people tend to think Elgin Marbles should be returned

Showing some support for a campaign by newlyweds Amal and George Clooney, more people want the classical Greek sculptures returned ...

Young British Actors: The Hall of Fame

YouGov reveals the young British actors and actors who have made the biggest – and most positive – impressions on ...

Are first-love marriages the strongest?

The final part of a new YouGov study into love and relationships reveals how people who marry their first love ...

Consumer

Can Mr Kipling achieve exceedingly good Ad scores?

Mr Kipling, which is owned by Premier Foods, has been serving the United Kingdom with tasty delights since it was ...

Lucozade still has the energy

Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using YouGov ...

Telematic insurance set for young driver boost

However, 17-24 year olds need to improve understanding of such policies

Almost half of UK adults shy away from magazines

The most recent “Magazine Consumption report” shows that just over 4 in 10 adults currently do not read nor buy ...

Politics

Update - Labour lead at 2

Latest YouGov / The Sun results 20th Oct - Con 31%, Lab 33%, LD 7%, UKIP 15%; APP -22

England’s awkward answer to the West Lothian Question

England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the ...

Update - Labour lead at 3

Latest YouGov / Sunday Times results 17th Oct - Con 32%, Lab 35%, LD 7%, UKIP 16%; APP -23

Pay everyone the same minimum wage, say voters

Majorities reject the idea that different levels of minimum wage should be paid to different groups – young or retired, ...

Commentaries

John Humphrys
European Immigration: Cameron Seeks a Curb

The Prime Minister has let it be known that he ...

Peter Kellner
England’s awkward answer to the West Lothian Question

England’s politicians are caught between a rock and a hard ...

Stephan Shakespeare
Waterstones still able to book a place in nation’s hearts

What is the future for the bookshop, and Waterstones in ...

Laurence Janta-Lipinski
TV debates and “game changers”

With little over two months until the Scottish Independence Referendum, ...