Latest Public Opinion Research


Football fans divided over Moyes sacking

Football fans are evenly split on whether Manchester United was right to fire manager David Moyes, and they blame the ...

Public unconvinced by Pistorius testimony

Following tearful and dramatic testimony in the Oscar Pistorius murder trial, British people still overwhelmingly think he is guilty

'No-booking' restaurants leave bad taste with Londoners

Most Londoners are not a fan of the city’s rising gastro-trend As rapidly as new restaurants crop up in London, ...

20 years on, Oasis beats Blur

On the 20th anniversary of Britpop, British people pick Oasis over Blur by two-to-one. In April 1994, following the death ...


Squeeze on finances resulting in changes to meat and poultry spending.

A recent YouGov reports suggests that pressure on household finances means that many families are spending less on meat and ...

Cheaper supermarket brands are outflanking Morrisons

The latest BrandIndex tracking data shows that Aldi and Lidl could well be benefiting from the decline of Morrisons – ...

Three hits the right note with #SingItKitty campaign

Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a girl and moustachioed ...

Over a quarter share content / media across devices at home

one in three adults specifically look for devices to connect to existing devices across their home network


Voters: New UKIP adverts are not racist

The new, widely criticised, UKIP adverts are not considered racist, offensive or ignorant by the public

Update - Labour lead at 5

Latest YouGov / The Sun results 23rd April - Con 32%, Lab 37%, LD 10%, UKIP 15%; APP -22

Voters: Britain IS a Christian country (but we're not religious)

While relatively few British people see themselves as Christian or religious, most take a different view on the country as ...

Even gamblers say industry needs tighter regulation

Most people say the gambling industry needs tighter regulation, and have noticed an increase in the number of betting shops ...


Stephan Shakespeare
Users take time to get the message on Facebook changes

YouGov CEO, Stephan Shakespeare, considers the reaction to Facebook's instant ...

Peter Kellner
Labour loses ground on the economy

Neither side has yet landed a knock-out blow, but on ...

John Humphrys
The Cost of Living: Is the ‘Crisis’ Ending?

John Humphrys asks: is the 'cost of living crisis' alleviating?

Dr Joel Faulkner Rogers
British attitudes to the household energy market

The YouGov-Cambridge Programme exists to facilitate greater collaboration between academic ...