Latest Public Opinion Research


Public unconvinced by Pistorius testimony

Following tearful and dramatic testimony in the Oscar Pistorius murder trial, British people still overwhelmingly think he is guilty

'No-booking' restaurants leave bad taste with Londoners

Most Londoners are not a fan of the city’s rising gastro-trend As rapidly as new restaurants crop up in London, ...

20 years on, Oasis beats Blur

On the 20th anniversary of Britpop, British people pick Oasis over Blur by two-to-one. In April 1994, following the death ...

Introduce a four day week, say public

57% support introducing a four day working week in the UK – and 71% say it would make Britain happier


Cheaper supermarket brands are outflanking Morrisons

The latest BrandIndex tracking data shows that Aldi and Lidl could well be benefiting from the decline of Morrisons – ...

Three hits the right note with #SingItKitty campaign

Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a girl and moustachioed ...

Over a quarter share content / media across devices at home

one in three adults specifically look for devices to connect to existing devices across their home network

Older consumers unconvinced by economic recovery

However, overall consumer confidence hitting highs not seen since August 2007


Update - Labour lead at 3

Latest YouGov / The Sun results 22nd April - Con 34%, Lab 37%, LD 10%, UKIP 12%; APP -21

Update - Labour lead at 2

Latest YouGov / The Sun results 17th April - Con 33%, Lab 35%, LD 11%, UKIP 15%; APP -19

Snowden revelations 'good for society'

By two to one, British people say it was good, not bad, for society that newspapers reported the materials given ...

Update - Labour lead at 6

Latest YouGov / The Sun results 16th April - Con 33%, Lab 39%, LD 9%, UKIP 11%; APP -17


Peter Kellner
Labour loses ground on the economy

Neither side has yet landed a knock-out blow, but on ...

John Humphrys
The Cost of Living: Is the ‘Crisis’ Ending?

John Humphrys asks: is the 'cost of living crisis' alleviating?

Stephan Shakespeare
Ryanair takes to the airwaves to boost friendly image

YouGov CEO, Stephan Shakespeare, considers whether Ryanair's TV adverts could ...

Dr Joel Faulkner Rogers
British attitudes to the household energy market

The YouGov-Cambridge Programme exists to facilitate greater collaboration between academic ...