Latest Public Opinion Research

Life

‘Ghosts exist’, say 1 in 3 Brits

34% of British people believe in ghosts – and 9% have communicated with the dead

Top footballers should earn £75,000 – the same as doctors

According to the public, an appropriate salary for a top footballer would be £75,000 – the same as for a ...

Oscar Pistorius sentence ‘too lenient’

73% of British people think that Oscar Pistorius’s sentence was too lenient – but they are divided as to whether ...

1 in 4 internet commenters have trolled

27% of British people who have posted online admit to behaviour that could count as trolling – among young people ...

Consumer

Collapse in consumer confidence even greater than first thought

The large collapse in consumer confidence got even worse in the final week of October

Consumer concern over dairy health benefits

Recent YouGov research assesses the dairy market in the UK, revealing a positive opinion from consumers, whilst showing a certain ...

EasyJet pulls rabbit out of hat with new ad campaign

Traditionally, EasyJet has competed with other budget airliners such as Ryanair and FlyBe. Their new campaign however, has taken aim ...

Little enthusiasm for paid-for bank accounts

The majority of UK current account customers would find giving up free banking hard to swallow

Politics

Labour’s Scottish nightmare

What YouGov's new Scotland poll says about the rise of the SNP, the disappearance of 'red Nats', and the possibility ...

Update - Conservatives lead at 1

Latest YouGov / The Sun results 30th Oct - Con 33%, Lab 32%, LD 7%, UKIP 15%; APP -22

Voters shift sharply against EU membership

Stephan Shakespeare analyses on a sudden drop in support for staying in the European Union The remarkable thing about our ...

Greens ahead of Lib Dems in voting intention

The latest YouGov survey for the Sun has the Greens (7%) ahead of the Liberal Democrats (6%) in voting intention ...

Commentaries

Peter Kellner
Labour’s Scottish nightmare

What YouGov's new Scotland poll says about the rise of ...

John Humphrys
Drugs: a Criminal Matter or a Health Issue?

A government report published this week has opened up once ...

Stephan Shakespeare
Voters shift sharply against EU membership

Stephan Shakespeare analyses on a sudden drop in support for ...

 
YouGov
Political disaffection is rising, and driving UKIP support

Will Jennings, Gerry Stoker, Nick Clarke and Jonathan Moss of ...