YouGov conducts polls on the Internet about politics, public affairs, products, brands and other topics of general interest. YouGov polls are taken by people, from all over the nation, who have agreed to share their thoughts on a wide variety of important issues. It is free to join for anyone aged 16 plus and living in the UK .
Most YouGov surveys are very short and should only take you about five to seven minutes to complete. A typical survey is only about 20 to 30 fairly short questions in total. Occasionally, there will be longer surveys or surveys with more complex questions. The longest surveys should not take more than 20 minutes to complete.
Every time we have a new survey for you to complete you will receive an email telling you , and you will be able to access the survey straight from the email.
Data from YouGov surveys are used by news media, public affairs groups, institutions, political campaigns, companies and marketing agencies, to reveal and analyze public opinion.
YouGov conducts surveys for a diverse group of clients to help them better understand public views about current affairs, and consumer products and brands.
YouGov is a non-partisan organization. Many of our surveys have nothing to do with politics. We do also conduct political polls – some for clients and some on our own behalf to gauge the opinions of the British public. Our own polls are not written from any political viewpoint, but are meant to be social scientific efforts to read public opinion. Our clients may be from any political party with any particular social viewpoint. While these clients may in the end have their own partisan goals, the surveys we conduct are not intended to influence your opinions, but to measure them. Rest assured that when you answer a poll at YouGov, your privacy is secure, and your responses do make a difference.
You can read results of many of our polls right on the public opinion page of this website.
YouGov conducts surveys for a wide variety of clients, and is sometimes asked to keep the results from those surveys confidential.
When you take surveys you accumulate points which can later be redeemed for either a £50 payment upon reaching 5000 points or entered into the monthly prize draw to have a chance of winning a large variety of prizes – with new prizes available every month! See our Rewards page for a complete list.
No. Under no conditions will YouGov give, rent, or sell your e-mail address to anyone else or allow messages to be sent to you by third parties.
No. YouGov conducts only legitimate public opinion polls. You will not be asked to buy or subscribe to anything.
After you complete a Prize Draw survey your account will be credited with points which are then redeemed for entries into the draw. You will neither gain or lose points as a result of taking a prize draw survey.
All BACS requests are processed within 1 month of the request being received.
You must be logged in to see your points. If you are logged in they will be visible at the top right of the home page. You can also see your complete account summary from your activity page. To navigate to your account page select Panel Members then Activity from the top menu.
You can change your address from your account page. To navigate to your account page select My YouGov then Account from the top menu.
See the Learn More page.
Whilst we hope you will enjoy being a member of the site, should you for any reason wish to leave then please visit the unsubscribe page. Please note that you will forfeit any points you have in your account if you unsubscribe.