The Mail on Sunday

People who like this newspaper describe it as Helps me keep in touch, Interesting, Entertaining, Conservative, Informative, Easy to read, Reliable, Stands up for ordinary people, Never miss it and In touch with ordinary people. People who like this newspaper tend to think it's particularly good on Public Opinion, Physical Health and Fitness, Puzzles, Fairy tales and Dignity.

People who like this newspaper also tend to like other newspapers such as Daily Mail and Daily Express.

People who like this newspaper are more likely than most to think of themselves as Impatient, Helpful, Considerate, Competent and Dependable.

People who like reading this newspaper say that issues most important to them include Immigration, European Union, Crime, Bullying and The Benefits System.

Particular columnists they tend to like the most are: Richard Littlejohn, Peter Hitchens, Ann Widdecombe, Norman Tebbit and Alan Titchmarsh.

This newspaper is particularly popular amongst supporters of the Conservative Party. People who read this newspaper are most likely to be found driving Ford.

Their favourite brands are Quality Street.

Their favourite public figures are: Margaret Thatcher, Ann Widdecombe, Norman Tebbit, Prince William, Duke of Cambridge and Prince Philip, Duke of Edinburgh.

Their favourite celebrities are: Piers Morgan, Nicholas Lyndhurst, David Jason, ABBA, Ernie Wise, Phil Collins, Alan Titchmarsh, The Carpenters, Terry Wogan and The Hollies.

Magazines they tend to read include Asda Magazine.

People who dislike this newspaper describe it as Misleading, Rubbish, Awful, Wouldn't pay for it, Biased, Garbage, Trashy, Reactionary, Negative and Right-wing.

People who dislike this newspaper tend to prefer reading The Observer.

This newspaper is least popular amongst supporters of the Labour Party.