Daily Mail

People who like this newspaper describe it as Interesting, Stands up for ordinary people, In touch with ordinary people, Helps me keep in touch, Well written, Easy to read, Patriotic, Great for politics, Informative and Intelligent. People who like this newspaper tend to think it's particularly good on UK News, Euroscepticism, Health Issues, Global Economy and British Royal Family.

People who like this newspaper also tend to like other newspapers such as The Mail on Sunday and Daily Express.

People who like this newspaper are more likely than most to think of themselves as Friendly, Dependable, Competent, Trustworthy and Considerate.

People who like reading this newspaper say that issues most important to them include Immigration, European Union, Crime, Bullying and The Benefits System.

Particular columnists they tend to like the most are: Richard Littlejohn and Alan Titchmarsh.

This newspaper is particularly popular amongst supporters of the Conservative Party.

Their favourite brands are Quality Street, Maltesers, Kit Kat and Galaxy.

Their favourite public figures are: Margaret Thatcher, Prince Philip, Duke of Edinburgh, Prince William, Duke of Cambridge, Queen Elizabeth II and Princess Anne.

Their favourite celebrities are: Piers Morgan, Dermot Murnaghan, James Martin, Len Goodman, Eamonn Holmes, Phillip Schofield, Arlene Phillips, Alan Titchmarsh, Michael Parkinson and Kate Silverton.

Magazines they tend to read include Asda Magazine, Heat and Cosmopolitan.

People who dislike this newspaper describe it as Hateful, Right-wing, Bigoted, Biased, Misleading, Nasty, Rubbish, Awful, Discriminatory and Racist.

People who dislike this newspaper tend to prefer reading The Guardian.

This newspaper is least popular amongst supporters of the Labour Party.