The Independent on Sunday

People who like this newspaper describe it as Well argued, Credible, Informative, Helps me keep in touch, Intellectual, Well written, Great for politics, Topical, Persuasive and Objective. People who like this newspaper tend to think it's particularly good on Civil Liberties, Foreign Affairs and Common Sense.

People who like this newspaper also tend to like other newspapers such as The Observer and i Newspaper.

People who like this newspaper are more likely than most to think of themselves as Principled, Ethical, Introvert, Disorganised and Arrogant.

People who like reading this newspaper say that issues most important to them include Climate Change, Human Rights, University Education, War and Multiculturalism.

Particular columnists they tend to like the most are: Mariella Frostrup, Janet Street-Porter, George Monbiot, Polly Toynbee and John Humphrys.

This newspaper is particularly popular amongst supporters of the Liberal Democrats.

Their favourite brands are IKEA, Sony, Häagen-Dazs, Green & Black's and John Lewis.

Their favourite public figures are: Shirley Williams, Baroness Williams of Crosby, Vince Cable, Caroline Lucas, Tony Benn and Kofi Annan.

Their favourite celebrities are: Nigel Hawthorne, John Bird, Mariella Frostrup, Sandi Toksvig, John Humphrys, Janet Street-Porter, Rory Bremner, Chris Addison, The Clash and David Frost.

Magazines they tend to read include New Statesman, Private Eye, New Scientist, The Economist and National Geographic.

People who dislike this newspaper describe it as Wouldn't pay for it and Rubbish.

People who dislike this newspaper tend to prefer reading The Daily Telegraph.

This newspaper is least popular amongst supporters of the Conservative Party.