Financial Times

People who like this newspaper describe it as Informative, Credible, Interesting, Well researched, Intelligent, Broadsheet, Analytical, Important, Objective and Intellectual. People who like this newspaper tend to think it's particularly good on Finance, Business, International News, International Economics and International Politics.

People who like this newspaper also tend to like other newspapers such as The Times and The Sunday Times.

People who like this newspaper are more likely than most to think of themselves as Analytical, Arrogant, Clever, Knowledgeable and A leader.

People who like reading this newspaper say that issues most important to them include European Union, Tax, War, University Education and Multiculturalism.

Particular columnists they tend to like the most are: Simon Jenkins, Matthew Parris and Norman Tebbit.

This newspaper is particularly popular amongst supporters of the Conservative Party.

Their favourite brands are Apple iPad, Apple, Samsung, John Lewis and Boots.

Their favourite public figures are: Warren Buffett, Kenneth Clarke, David Miliband, Angela Merkel and Tony Blair.

Their favourite celebrities are: Charlie Chaplin, Nina Simone, Bob Dylan, Sandi Toksvig, Aretha Franklin, Woody Allen, B.B. King, Creedence Clearwater Revival, Rory Bremner and Peter Sellers.

Magazines they tend to read include The Economist, Time, The Spectator, Private Eye and New Statesman.

People who dislike this newspaper tend to prefer reading The Independent on Sunday.

This newspaper is least popular amongst supporters of the Scottish National Party.