People who like this magazine describe it as
Intellectual, Educational, Positive, Great for issues, Serious, Useful, Engaging, Optimistic, Thought-provoking and Excellent.
People who like this magazine also tend to like other magazines such as New Statesman, The Big Issue, New Internationalist, Guardian Weekly, Beano, RSPB Magazine, When Saturday Comes, Total Politics, Time Out and The Week.
People who like this magazine are more likely than most to think of themselves as Withdrawn, Principled and Ethical. Their general interests are more likely to include Politics, Sociology, English & Literature, Philosophy and Reading.
Issues that are important to them include Womens' Issues, Human Rights and The British Monarchy.
This magazine is particularly popular among supporters of the Scottish National Party. This magazine is particularly popular among readers of The Observer.
People who like this magazine say their favourite books are: The Wasp Factory, The Godfather, High Fidelity, The Chronicles of Narnia, The Woman in White, Brave New World, The Handmaid's Tale, Frankenstein, Through the Looking-Glass and Rebecca.
Their favourite writers tend to include Mark Steel, Alan Rusbridger, George Monbiot, Mariella Frostrup and Polly Toynbee.
Their favourite TV programmes are: Later with Jools Holland, Six Feet Under, Wainwright: The Man Who Loved the Lakes, The Ancient World with Bettany Hughes, 3rd Rock from the Sun, Misfits, The Fast Show, Peep Show, A History Of Ancient Britain and Drop the Dead Donkey.
People who like this magazine say their favourite celebrities are Joe Strummer, Norah Jones, Faithless, Primal Scream, John Lee Hooker, Sam & Dave, Buddy Guy, Bessie Smith, Fats Domino and Maggie Gyllenhaal.
People who like this magazine tend to like brands such as E45, Beauty Without Cruelty, Olbas, Glenmorangie and Neal's Yard.