Alan Sugar

People who like this TV personality describe this TV personality as Powerful, Rich, Down to earth, Influential, Successful, Experienced , Ambitious, Interesting, Entertaining and Intelligent.

People who like this TV personality also tend to like other TV personalities such as Margaret Mountford, Karren Brady, David Frost, Nick Hewer, Declan Donnelly, Dermot O'Leary, Bruce Forsyth, James May, Holly Willoughby and Louis Theroux.

People who like this TV personality are statistically more likely than most to think of themselves as Hard working, Reliable, Perfectionist and Intolerant. Their general interests are more likely to include Business and Finance, Politics and Economics.

This TV personality is particularly popular among supporters of the Conservative Party. This TV personality is particularly popular among readers of The Independent on Sunday.

They tend to like brands such as Milky Way, Boots, Häagen-Dazs, Quality Street and Apple.

Their favourite TV programmes shown in the UK are: The Apprentice, I'm a Celebrity... Get Me Out of Here!, BBC Ten O'Clock News, Pointless, Panorama, One Foot in the Grave, Absolutely Fabulous, Harry Hill's TV Burp, Coronation Street and MasterChef.

Actors they tend to like the most are: James Caan, Ross Kemp, Joanna Lumley, Kathy Burke, Leslie Nielsen, Annette Crosbie, Meryl Streep, Dustin Hoffman, Robbie Coltrane and Maggie Smith.

Comedians they tend to like include Joanna Lumley, Griff Rhys Jones, Sid James, Harry Hill, Clive Anderson, Clive James, Stephen Fry, Paul O'Grady, Ian Hislop and Bob Monkhouse.

People who dislike this TV personality describe this TV personality as Arrogant, Overrated, Annoying, Irritating, Only in it for the money, Overexposed, Vulgar, Crass, Fake and Offensive.