IKEA

People who like this brand describe it as Good value, Modern, Good quality, Family-friendly, Beautiful design, Attractive, Cheap, For everyone, Well made and In demand.

People who like this brand also tend like other home and garden brands such as Paperchase, Domestos, House of Fraser, Pyrex and Tefal. People who like this brand also tend like other retail brands such as Paperchase, Early Learning Centre, House of Fraser, B&Q and Selfridges.

People who like this brand are more likely than most to describe themselves as Imaginative, Well Educated, Ethical, Calming and Open.

This brand is particularly popular amongst supporters of the Liberal Democrats. This brand is particularly popular among readers of The Observer, The Independent on Sunday and New Scientist.

People who like this brand tend to like actors such as Julia Roberts, Patrick Stewart, Matt Damon, Helen Mirren and Ewan McGregor.

People who like this brand tend to like TV personalities such as Kirstie Allsopp, Louis Theroux, Kevin McCloud, Ian Hislop and Phil Spencer. People who like this brand tend to like comedians such as Reginald D Hunter, Dylan Moran, Eddie Izzard, Sandi Toksvig and Hugh Dennis.

People who like this brand tend to like music artists such as Amy Winehouse and Red Hot Chili Peppers.

People who like this brand tend to like TV Programmes such as Grand Designs, Futurama, Scrubs, BBC Ten O'Clock News and 8 Out of 10 Cats.

People who dislike this brand describe it as Overhyped, Poor quality, Overrated, Expensive, Poorly made, Dishonest, Cheap, Irritating, Irresponsible and Undesirable.