People who like this magazine describe it as
Humorous, Satirical, Interesting, Well written, Well researched, Must read, Funny, Intelligent, Good value and Influential.
People who like this magazine tend to think it's particularly good on
Satire, Investigative Journalism, Politics, Humour and Current Affairs.
People who like this magazine also tend to like other magazines such as
New Statesman, New Scientist, The Spectator, The Economist, The Week, National Geographic, Empire and Radio Times.
People who like this magazine are more likely than most to think of themselves as
Analytical, Principled, Knowledgeable, Arrogant and Clever.
Their general interests are more likely to include
Politics, International News, Philosophy, Radio and Science.
Issues that are important to them include
War, Multiculturalism and The British Monarchy.
This magazine is particularly popular among supporters of the
Liberal Democrats.
This magazine is particularly popular among readers of
The Guardian.
People who like this magazine say their favourite books are:
Nineteen Eighty-Four, Life, the Universe and Everything, The Restaurant at the End of the Universe, The Picture of Dorian Gray, The Hitchhiker's Guide to the Galaxy, Brave New World, Catch-22, Animal Farm, The Great Gatsby and Lord of the Flies.
Their favourite writers tend to include
Simon Hoggart, Polly Toynbee, Victoria Coren, Ben Goldacre, Will Self, Sandi Toksvig, George Monbiot, George Orwell, Ian Hislop and Matthew Parris.
Their favourite TV programmes are:
Yes, Prime Minister, Have I Got News for You, The Thick of It, Jeeves and Wooster, Question Time, Father Ted, Blackadder, Frasier, Black Books and University Challenge.
People who like this magazine say their favourite celebrities are
Ian Hislop, Nigel Hawthorne, Peter Ustinov, Jeremy Paxman, John Humphrys, Alec Guinness, Clive James, Kenneth Williams, Paul Simon and John Peel.
People who like this magazine tend to like brands such as
John Lewis and Green & Black's.
Report to YouGov