People who like this magazine describe it as
Intelligent, Important, Great interviews, Engaging, Interesting, Useful, Great for entertainment, Great for reviews , A page turner and Intellectual.
People who like this magazine tend to think it's particularly good on
Film Reviews, Interviews and Photography.
People who like this magazine also tend to like other magazines such as Total Film, Q magazine, SFX, NME, Kerrang!, Radio Times, Shortlist, Private Eye and National Geographic.
People who like this magazine are more likely than most to think of themselves as Geeky, Funny, Clever, Lazy and Imaginative. Their general interests are more likely to include Video Games, Tennis, English & Literature, Sports and Writing.
Issues that are important to them include Gay Marriage, Abortion and Celebrity Culture.
This magazine is particularly popular among supporters of the Labour Party. This magazine is particularly popular among readers of The Guardian.
People who like this magazine say their favourite books are: Mort, The Restaurant at the End of the Universe, Life, the Universe and Everything and Charlie and the Chocolate Factory.
Their favourite writers tend to include Charlie Brooker and Terry Wogan.
Their favourite TV programmes are: Dexter, Buffy the Vampire Slayer, Black Books, The X-Files, Family Guy, Frasier, Futurama, The Wire, Sherlock and The Office.
People who like this magazine say their favourite celebrities are Joss Whedon, Christian Bale, Quentin Tarantino, Gary Oldman, Robert Downey Jr., Bill Murray, Ian McKellen, Alan Rickman, Eddie Izzard and Pete Postlethwaite.
People who like this magazine tend to like brands such as Häagen-Dazs, Kettle, Ben & Jerry's and Lindt.