The Guardian

People who like this newspaper describe it as Intelligent, Great for politics, Forward thinking, Well written, Interesting, Well researched, Intellectual, Informative, Liberal and Relevant. People who like this newspaper tend to think it's particularly good on Culture, International News, Politics, UK News and Education.

People who like this newspaper also tend to like other newspapers such as The Observer and The Independent.

People who like this newspaper are more likely than most to think of themselves as Clever, Procrastinating, Ethical, Analytical and Disorganised.

People who like reading this newspaper say that issues most important to them include University Education, Womens' Issues, Climate Change, Gay Marriage and Abortion.

Particular columnists they tend to like the most are: Charlie Brooker, Polly Toynbee, Victoria Coren, David Mitchell and Caitlin Moran.

This newspaper is particularly popular amongst supporters of the Labour Party.

Their favourite brands are Green & Black's and H&M.

Their favourite public figures are: Tony Benn, Barack Obama, Nelson Mandela, Mo Mowlam and Aung San Suu Kyi.

Their favourite celebrities are: Charlie Brooker, David Mitchell, Krishnan Guru-Murthy, Stewart Lee, Jon Snow, Jeremy Paxman, Dylan Moran, Eddie Izzard, Bill Bailey and Pulp.

Magazines they tend to read include Private Eye, New Statesman, New Scientist, The Economist and Empire.

People who dislike this newspaper describe it as Left-wing, Biased, Socialist, Out of touch, Rubbish, Misleading, Wouldn't pay for it, Awful, Vile and Poorly written.

People who dislike this newspaper tend to prefer reading The Daily Telegraph.

This newspaper is least popular amongst supporters of the Conservative Party.