People who like this newspaper describe it as
Well written, Informative, Intelligent, Reliable, Great for supplements, Influential, Great for politics, Important, Intellectual and Broadsheet.
People who like this newspaper tend to think it's particularly good on
Current Affairs, Politics, Finance, Books and Travel and Hospitality.
People who like this newspaper also tend to like other newspapers such as The Times and Sunday Telegraph.
People who like this newspaper are more likely than most to think of themselves as Analytical, A leader, Well Educated and Impatient.
People who like reading this newspaper say that issues most important to them include The British Monarchy, European Union and Smoking.
Particular columnists they tend to like the most are: Matthew Parris, Giles Coren and Caitlin Moran.
This newspaper is particularly popular amongst supporters of the Conservative Party. People who read this newspaper are most likely to be found driving Volkswagen.
Their favourite brands are John Lewis, Häagen-Dazs, Apple and Google.
Their favourite public figures are: Boris Johnson, David Cameron, James Dyson, William Hague and Margaret Thatcher.
Their favourite celebrities are: Jeremy Clarkson, Nigel Hawthorne, John Humphrys, The Who, Andrew Marr, Pink Floyd, Ian Hislop, David Dimbleby, Sandi Toksvig and George Alagiah.
Magazines they tend to read include The Economist and National Geographic.
People who dislike this newspaper describe it as
Pessimistic, Conservative, Downmarket, Right-wing, Wouldn't pay for it and Repetitive.
People who dislike this newspaper tend to prefer reading The Observer.
This newspaper is least popular amongst supporters of the Labour Party.