The Times

People who like this newspaper describe it as Interesting, Intelligent, Influential, Informative, Helps me keep in touch, Well written, Reliable, Well argued, Objective and Trustworthy. People who like this newspaper tend to think it's particularly good on British Politics, International News, Newspaper Commentary, UK News and Business.

People who like this newspaper also tend to like other newspapers such as The Sunday Times and The Daily Telegraph.

People who like this newspaper are more likely than most to think of themselves as Analytical, Clever, A leader, Arrogant and Knowledgeable.

People who like reading this newspaper say that issues most important to them include University Education, European Union, The British Monarchy, Education and Celebrity Culture.

Particular columnists they tend to like the most are: Caitlin Moran, Giles Coren and Matthew Parris.

This newspaper is particularly popular amongst supporters of the Conservative Party. People who read this newspaper are most likely to be found driving Volkswagen.

Their favourite brands are John Lewis.

Their favourite public figures are: David Cameron, Boris Johnson, Prince Philip, Duke of Edinburgh, Margaret Thatcher and Prince William, Duke of Cambridge.

Their favourite celebrities are: Huw Edwards, Jeremy Paxman, Andrew Marr, David Dimbleby, Fiona Bruce, Ian Hislop, Jeremy Clarkson, George Alagiah, Judi Dench and Hugh Laurie.

Magazines they tend to read include The Economist, National Geographic, New Scientist and Private Eye.

People who dislike this newspaper describe it as Wouldn't pay for it, Irresponsible, Misleading, Right-wing, Thatcherite, Out of touch, Gone downhill, Biased, Awful and Reactionary.

People who dislike this newspaper tend to prefer reading The Observer.

This newspaper is least popular amongst supporters of the Labour Party.