People who like this newspaper describe it as
Great for politics, Conservative, Informative, Reliable, Well written, Interesting, Intelligent, Credible, Broadsheet and Well researched.
People who like this newspaper tend to think it's particularly good on
News, Current Affairs, Politics, Editorials & Comment and International News.
People who like this newspaper also tend to like other newspapers such as Sunday Telegraph and The Sunday Times.
People who like this newspaper are more likely than most to think of themselves as Analytical, Intolerant, A leader, Well Educated and Knowledgeable.
People who like reading this newspaper say that issues most important to them include European Union, The British Monarchy, Immigration, Multiculturalism and Celebrity Culture.
Particular columnists they tend to like the most are: Norman Tebbit and Ann Widdecombe.
This newspaper is particularly popular amongst supporters of the Conservative Party. People who read this newspaper are most likely to be found driving Volkswagen.
Their favourite brands are John Lewis.
Their favourite public figures are: Boris Johnson, Norman Tebbit, Margaret Thatcher, John Major and David Cameron.
Their favourite celebrities are: Ian Hislop, Jeremy Paxman, Andrew Marr, Nigel Hawthorne, Kate Silverton, Fiona Bruce, Ronnie Barker, David Dimbleby, Eric Morecambe and George Alagiah.
Magazines they tend to read include The Spectator, The Economist, Private Eye and National Geographic.
People who dislike this newspaper describe it as
Right-wing, Biased, Conservative, Misleading, Garbage, Wouldn't pay for it, Rubbish, Irresponsible, Reactionary and Out of touch.
People who dislike this newspaper tend to prefer reading The Observer.
This newspaper is least popular amongst supporters of the Labour Party.