People who like this newspaper describe it as
Easy to read, Great for sport, Tabloid, Amusing, Entertaining, Stands up for ordinary people, Good gossip, In touch with ordinary people, Great for entertainment and Topical.
People who like this newspaper tend to think it's particularly good on
Sports, Entertainment, Celebrity scandals, Page 3 girls and Politics in the European Union.
People who like this newspaper also tend to like other newspapers such as The Sun on Sunday and Daily Star.
People who like this newspaper are more likely than most to think of themselves as Bighearted, Easy-going, Friendly, Loving and Funny.
People who like reading this newspaper say that issues most important to them include Bullying, Immigration, Crime, Drugs and The Benefits System.
Particular columnists they tend to like the most are: Jeremy Clarkson.
People who read this newspaper are most likely to be found driving Vauxhall and Ford.
Their favourite brands are Cadbury, Adidas, Nike, Galaxy and New Look.
Their favourite public figures are: Peter Jones, Theo Paphitis and Hilary Devey.
Their favourite celebrities are: Simon Cowell, Cheryl Cole, Jeremy Kyle, Jeremy Clarkson, Amanda Holden, Alan Carr, Lee Evans, Tulisa Contostavlos, Sharon Osbourne and Michael McIntyre.
Magazines they tend to read include Asda Magazine, Take A Break, Heat, OK! Magazine and Chat magazine.
People who dislike this newspaper describe it as
Garbage, Trashy, Rubbish, Wouldn't pay for it, Trash, Irresponsible, Lowbrow, Awful, Misleading and Poorly written.
People who dislike this newspaper tend to prefer reading The Independent.
This newspaper is least popular amongst supporters of the Green Party of England and Wales.