The Scotsman

People who like this newspaper describe it as Never miss it, Intelligent, Patriotic, Important, Biased, Positive, Great for business, Helps me keep in touch, Serious and Easy to read. People who like this newspaper tend to think it's particularly good on Business and Financial Journalism and Local news.

People who like this newspaper also tend to like other newspapers such as Scotland on Sunday and The Herald.

People who like this newspaper are more likely than most to think of themselves as Ethical, Principled and Hesitant.

People who like reading this newspaper say that issues most important to them include European Union, Gay Marriage, Climate Change and University Education.

Particular columnists they tend to like the most are: Mariella Frostrup and Maureen Lipman.

This newspaper is particularly popular amongst supporters of the Scottish National Party.

Their favourite brands are Tropicana, Green & Black's, Marmite, Boots and Hovis.

Their favourite public figures are: Nicola Sturgeon, Alex Salmond, Margo MacDonald, Charles Kennedy and Mary Robinson.

Their favourite celebrities are: Humphrey Bogart, Nigel Hawthorne, Clive James, Richard Wilson, Willie Rushton, Robbie Coltrane, Maureen Lipman, John Humphrys, Richard Briers and Rory Bremner.

Magazines they tend to read include Private Eye, NME, National Geographic, New Statesman and Radio Times.

People who dislike this newspaper describe it as Wouldn't pay for it, Gone downhill, Biased, Trashy, Misleading, Negative, Poorly written, Pessimistic, Out of touch and Partisan.

People who dislike this newspaper tend to prefer reading Financial Times.

This newspaper is least popular amongst supporters of the Scottish National Party.