Latest findings in Politics

If hard power equals coercion or payment, then soft power, as Harvard’s Joseph Nye has suggested, reflects an ability to persuade and influence through attraction or respect towards what you are, what you do and what you represent in aspirational terms. Britain’s historic hard power status seems to have all ...
Read more...

Predicting and managing reputational crisis: CEOs In Conversation with Stephan Shakespeare, Chief Executive & Co-Founder, YouGov YouGov-Cambridge’s forum on Reputation in the Age of Protest hosted a discussion amongst leading CEOs in front of an invited audience. Stephan Shakespeare, CEO and co-founder of YouGov, was joined in conversation by Martin ...
Read more...

Approval of David Cameron has started to slowly recover after a sharp drop in May, although it remains negative. George Osborne, Nick Clegg and Ed Miliband’s ratings all continue to fall in September’s approval poll. Two thirds of respondents reject the idea of referendums on House of Lords reform and ...
Read more...

50% of public think Andrew Mitchell’s ‘plebs’ row shows that Tory MPs see themselves as better than ordinary people. Our poll reveals that 60% of the public believe that Andrew Mitchell’s outburst ‘showed his true feelings’, and 50% think his behaviour and attitudes reflect those of other Conservative MPs. Last ...
Read more...

A majority (63%) of people in Britain think that the government’s proposal for owner-employee schemes is a bad idea, according to a YouGov poll. The employee-owner schemes were announced by Chancellor George Osborne in his speech at the Conservative Party Conference. This change in employment law would enable employees to ...
Read more...