Latest findings in Life

The final part of a new YouGov study into love and relationships reveals how people who marry their first love are more likely to still be in love, to have never thought about breaking up and to be sure they will be with their partner forever 46% of British adults ...
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The first part of a new YouGov study into love and relationships reveals how over time, they get more practical, less ‘head over heels’ and people stop saying ‘I love you’ 70% of the adult British population is in a relationship at the moment, of which 46% are married. A ...
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Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, we can analyse how successful the campaign has been in raising attention and awareness of one of the charities concerned. Many may argue that the original premise of the video can be ...
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More students are cooking from scratch than getting takeaways.  A new YouGov Reports publication has suggested that the traditional image of students being unable to fend for themselves when living away from home may be out of date, with increasing numbers ditching the fast-food lifestyle for food cooked by themselves. ...
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To British people with brown, blue, grey, green or hazel eyes, blue is the most attractive eye colour Blue has become the most common eye colour in Britain, overtaking the traditionally dominant brown eye colour, according to scientists. The researchers suggest that because blue eyes do not improve eyesight, their ...
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There's a strange but strong correlation between age and favourite crisp flavour Foreigners balk at some of the United Kingdom’s more creative crisp flavours, and wacky-tasting crisps have indeed been around in the country since the 1970s. Yet many people in Britain were born before the flavour bonanza – a fact ...
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