Latest findings in Editor's picks

YouGov CEO, Stephan Shakespeare, considers the reaction to Facebook's instant messaging developments In a recent interview, Facebook boss Mark Zuckerberg revealed that a major plank of the company’s growth strategy is to diversify its offering into many smartphone apps. The aim is to create different programmes to serve users’ needs, ...
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YouGov CEO, Stephan Shakespeare, considers whether Ryanair's TV adverts could help to transform the airline's image As part of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years. The improvement in consumers’ view of the brand since it announced its customer ...
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Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a girl and moustachioed cat lip-syncing to ‘We Built this City’ whilst cycling around a suburban cul-de-sac, has had over 5 million hits on YouTube since launching on 21st February. The advertisement encourages people ...
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Trust in climate scientists has recovered since controversies last year – while belief in climate change remains constant The impacts of climate change are likely to be “severe, pervasive and irreversible”, a new report by the UN’s Intergovernmental Panel on Climate Change (IPCC) warns this week. Scientists say the document ...
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