Study reveals that a third of British children eat crisps every day A YouGov SixthSense study into the nation’s snacking habits has revealed that almost two-thirds of British children aged 8-15 regularly snack on crisps, with a third doing so every day. The report found that the total number of ...
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YouGov CEO, Stephan Shakespeare, discusses the impact of ads even if viewers don't remember them. A couple of weeks ago I promised that I would use this space to reveal a new discovery that would change the way we think about marketing. I can now share with you that we ...
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At the Guardian’s Changing Media Summit today, YouGov Chief Executive Stephan Shakespeare revealed what he regards “as our own version of the Higgs Boson – the trace of a particle that shows there truly is a God of marketeers.” Working with our panel of respondents, YouGov has discovered a way ...
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Sainsbury’s vs Tesco: Sainsbury’s takes the lead in supermarket face-off Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit a two-year high. Sainsbury’s coming out clean in the horsemeat scandal, as well as the strong performance of ...
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YouGov CEO, Stephan Shakespeare, argues that Britain cannot afford another omnishambles British GDP has been stagnating, yet unemployment has been falling; retail sales are up but manufacturing is contracting; stock markets are still hitting record highs but being spooked by developments on a small island with a population of 1.1m. ...
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British households’ economic confidence returned to the black during the first two weeks of March, hitting its highest level since the last general Election (May 2010), according to new figures from YouGov. Data from the Household Economic Activity Tracker (HEAT) shows more consumers are now optimistic about the state of ...
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YouGov CEO, Stephan Shakespeare, discusses how newspapers can compete in a changing media landscape It doesn’t hurt to state the obvious: readership of many newspapers is declining, and more and more people are switching to online media to stay in touch with the news. Advertising rates are lower for online ...
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Debenhams’ profit scare won’t hit reputation for value, suggests YouGov CEO Stephan Shakespeare Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip caused by January’s snow or is it facing deeper problems? While we can’t use consumer data to look ...
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Less than three in ten small business owners claim back all their expenses and only a third feel fully confident they are paying the right amount of tax Just over a quarter (26%) of small business owners say they reclaim all of the expenses they incur personally for their business, ...
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House price hope sees economic optimism reach two year high Increased optimism over house prices in February spurred economic confidence to its highest level since June 2010, according to YouGov’s latest Household Economic Activity Tracker (HEAT).  The HEAT index improved by 3.5 points in February to 98. The improvement in ...
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