More than a third of Brits would be willing to eat horsemeat if it was properly sourced, according to a YouGov survey commissioned by the Sunday Times. Following the horsemeat scandal, more than a third (37%) of the British public say they would be prepared to eat horsemeat if it ...
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New research from YouGov shows Nokia has made great strides in restoring its reputation among its consumers. YouGov’s Smartphone Mobile Internet eXperiences tracker (SMIX) shows that the Finnish brand substantially improved its levels of customer advocacy and loyalty at the end of last year. Between September and December 2012 the ...
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Over half of people are not confident they know what is in their meat, but most say it has not made them change their shopping habits A majority (53%) of Brits say that following the horsemeat scandal they are not confident they know what is in the food they eat, ...
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Britons are most concerned about spending on energy bills and majority have not heard of the Green Deal, according to a YouGov survey commissioned by Behaviour Change. Energy costs are the single biggest worry for people when it comes to household spending, with 36% saying they are concerned about gas ...
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Brazil and China: the new frontier for media companies and advertisers The media market is growing globally as consumers are becoming permanently ‘connected’ and people in developing markets, such as Brazil and China, are emerging as some of the largest consumers of both traditional and digital media. For media and ...
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Tesco must rein in the runaway horse lasagne debacle as it is becoming the face of the horsemeat scandal Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat in burgers – but that the supermarket giant was already ...
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A plurality of large businesses in Britain are affected by poor indoor mobile coverage and capacity, according to a YouGov survey commissioned by SpiderCloud Wireless. Almost four in ten (39%) managers with IT decision making responsibility from large businesses say that their businesses have experienced issues with poor in-building mobile ...
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Yesterday the Centre for London, a London-focused think tank, held an event entitled ‘Does London need a hub airport?’ to discuss and debate the aviation capacity challenges facing London and the UK. The event was sponsored by Heathrow Airport, which recently published the report ‘One hub or none: The case ...
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According to a YouGov SixthSense report, the debt of UK university students adds up to nearly £20bn In 2012/13, students studying at universities in Britain collectively owed almost £20bn, with the vast bulk of the debt being owed to the state-owned Student Loans Company. Commercial debt or debt to friends ...
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YouGov CEO, Stephan Shakespeare, discusses how Oreo scored a touchdown with innovative tweeting Last Sunday was America’s biggest sporting event and arguably the biggest advertising moment of the year: the Super Bowl. The half-time commercials are anxiously awaited, and while the winner of the sporting event is always clear, the ...
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