While the Apple Store is still the most popular choice for handset users when downloading apps, 18 to 25 year olds are much more likely than average to download apps from BlackBerry App World, a new report from YouGov SixthSense into the handsets and apps market has revealed. The report ...
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Just over one in five British people currently have an insurance policy for their mobile phone, a report for YouGov SixthSense has discovered. Three in five people revealed that they do not have a policy, and never have had. The most popular reason for not having a policy is that ...
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With the holiday season in full flow, we've taken a look at how different airlines are perceived by the British public. The top six airlines on the BrandIndex Index score (six key measures of public perception combined) are Virgin Atlantic, Emirates, British Airways, Qantas, Singapore Airlines and Cathay Pacific. The ...
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One of the big stories of January 2010 was the Kraft takeover of Cadbury. The controversy that this sparked had an immediate and debilitating impact on perceptions of the British confectionary brand, and eighteen months on, data from BrandIndex show that the brand hasn't completely recovered. Between January 19th and ...
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A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watch sport in pubs. Large proportions of those watch football but what is the impact of summer sports, more traditionally watched in the home? The last month has seen three of the showcase sporting events ...
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Smartphone users in the UK consider mobile advertising intrusive, and tend to ignore the ads they see on their phones, according to new research from YouGov, based on a survey of 2,082 smartphone owners from YouGov's quarterly Smartphone, Mobile Internet, eXperience tracker (SMIX). 79% of smartphone users questioned believe that ...
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Recent YouGov SMIX (Smartphone Mobile Internet Experience) research reveals that incidence of smartphone ownership has stalled, remaining virtually unchanged in the last six months with just over a third of adults (35%) using a smartphone. In the previous quarter this was in the same area at 33%. Despite smartphone costs ...
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More than a third of British people will be spending less this year on taking a holiday than they did last year, our poll has discovered. Slightly fewer people say they will be spending about the same amount. When asked where they spent their main vacation last year, more than ...
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The last week has been dominated by phone hacking news. It is clear that the public disapproves of the practices used and there is general support for the closure of the News of the World – from the YouGov poll for the Sunday Times; 73% think it is never acceptable ...
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The last week has been dominated by phone hacking news. It is clear that the public disapproves of the practices used and there is general support for the closure of the News of the World – from the YouGov poll for the Sunday Times; 73% think it is never acceptable ...
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