Latest findings in Consumer

YouGov CEO, Stephan Shakespeare, considers the home broadband battle.  The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing lengths to ensure that they win the hearts and minds of consumers. This week I will assess three of the main protagonists ...
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In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in world football, which will come in to force in the 2015/16 season. They take over from perennial rivals Nike, and this latest move adds another chapter to their long competition ...
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Aldi and Lidl enter YouGov’s mid-year list of the UK’s top ten brands YouGov BrandIndex’s 2014 mid-year Buzz rankings reveal that budget supermarkets Aldi and Lidl are the big winners. Aldi tops the list as both enter the top ten for the first time, mirroring the shockwaves they have sent ...
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Macmillan Cancer Support is the top charity brand of 2014 so far, mid-year figures from YouGov’s CharityIndex show. The rankings are based on YouGov’s CharityIndex Buzz score (which measures whether consumers have heard anything positive or negative about the charity in the last two weeks). They show that Macmillan Cancer ...
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