Latest findings in Consumer

Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using YouGov BrandIndex data we can explain the success of the brand, and why it is still a favourite among consumers. Our BrandIndex tool tracks both Lucozade Energy and Lucozade Sport. Both ...
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Up to 600,000 young drivers could soon be using telematics insurance policies, new YouGov research shows. The “Young Drivers: Motor Insurance and Telematics” report sought the views of drivers under the age of 25. It shows that while currently just 4% of young drivers (around 200,000 people) have telematics insurance, ...
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YouGov CEO Stephan Shakespeare takes a look at one of Britain's traditional high street retailers - Waterstones. What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospects for traditional retailers in Britain? Our analysis takes place following ‘Super ...
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A new YouGov Reports publication assesses the specialist insurance market, particularly examining changing trends within the sector, including the rise of sub-sectors such as gadget insurance. The study reveals that within the specialist insurance market a number of subcategories are seeing significant growth, with more first time buyers entering the ...
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Retirement plans used to be straight-forward, if slightly limited in scope. However, the government’s proposal to unleash annuities is already transforming the sector. Jake Palenicek, YouGov’s Director of Financial Services Research, looks at how consumers have reacted and what financial services providers can do to make the most of the ...
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