On 17 May, Morrisons announced that it had agreed a deal with Ocado that would enable it to offer an online grocery shopping service. Currently, Morrisons is the biggest supermarket chain in the UK that does not offer an online service. Using YouGov’s social media analysis tool, SoMA, we can ...
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Morrisons, the UK’s fourth largest supermarket, has agreed a deal with online retailer Ocado that will enable it to provide an online grocery service by early next year. Morrisons is currently the only UK supermarket that does not provide an online shopping service. The move is regarded by investors as ...
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1 in 5 British homeowners say their homes often feel cold, but awareness of insulation schemes like the Green Deal ‘lagging’: report A new report from YouGov SixthSense reveals that a fifth (21%) of homeowners in Britain say their homes often feel cold, but the high cost of heating is ...
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YouGov CEO, Stephan Shakespeare, suggests that Sainsbury’s Bank should capitalise on the positive perception held by its associated supermarket brand Last week Sainsbury’s said that it had paid £248m to Lloyds Banking Group to take full ownership of Sainsbury’s Bank, buying out the 50 per cent stake owned by the ...
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YouGov Qual trial a research app for smartphones Qualitative research is often about exploring personal truths that are hard to quantify. This search for personal qualitative truths has led to a range of approaches focused on participants generating their own data. This can be seen through co-creation, ethnographic diaries and ...
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This summer, Coca-Cola has decided for the first time to replace its iconic brand name on some of its bottles with 150 of Britain’s favourite names. The names, which include ‘Dan’ & ‘Laura’ for example, will appear across individual 500ml and 375ml bottles of Coca-Cola, Diet Coke and Coke Zero, ...
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Heathrow is now ranked No 1 with consumers, according to YouGov BrandIndex London’s Heathrow Airport scored a major victory today when a committee of MPs rejected the idea of building an airport in the Thames Estuary in East London. The House of Commons Transport Committee warned that the Thames Estuary ...
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Almost half (49%) of parents think advertising should not target children, research from YouGov SixthSense shows. The ‘Marketing to Children’ report explores consumer attitudes to selling goods to under-17s. While 49% of parents believe adverts should not be targeted at children, almost four in ten (39%) think children need to ...
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Morrisons has reported a “solid start” to the first quarter of its financial year, despite a slight decline in like-for-like sales. Although like-for-like sales (which exclude the effects of new store openings) fell by 1.8% in the 13 weeks to 5 May, Morrisons reported a moderate increase in total sales ...
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German carmaker Audi’s new advert starring Zachary Quinto and Leonard Nimoy, who both play Spock in the new and old versions (respectively) of the Star Trek film franchise, is no doubt causing some consternation at rival car brands Mazda and Mercedes. The ad features the youthful Quinto and a decidedly ...
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