YouGov CEO Stephan Shakespeare considers public perception of mobile phone manufacturer Nokia and predicts trouble ahead Back in November I wrote of the difficulties that Nokia faced and the importance of the launch of the Nokia Lumia 800. At that point, Nokia had seen a rise in the buzz score ...
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How much do Twitter storms affect brands? We measure social media audiences to find out YouGov SoMA, the first social media audience measurement tool, reveals some extremely interesting findings about how much Twitter storms can impact audiences and affect perception of brands. SoMA measures how many and what sort of ...
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Changing handset market: latest research explores key future challenges for smartphone brands In the UK, there has been a steady but slowing growth of smartphone usage; latest research from YouGov’s Technology and Telecoms team confirms that almost half of mobile owners now use smartphones (47%). Apple’s iPhone leads the way ...
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YouGov BrandIndex reveals how Premier Inn strikes the right balance between value and quality The weather that we are experiencing may not suggest it, but we are now well into the season when people start thinking in earnest about their summer holidays. So, I’ve taken a look at how major ...
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Public perceptions: New ad campaign fails to create much 'noise' as new TiVo Collections launch Despite a high-profile controversial advertising campaign announcing its new TiVo service, Virgin Media has so far not had much of an impact creating 'noise' among British consumers, according to BrandIndex – YouGov's tool for measuring ...
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Majority of TV viewing now 'on demand' for 1 in 4 Brits, finds new Smart TV research YouGov’s new syndicated ‘Smart TV’ tracker has revealed that just over one in four (26%) Britons claim to spend more time watching TV through 'on-demand' services, such as BBC’s iPlayer and YouTube, than ...
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BrandIndex Buzz and Attention scores increase for sandwich chain after record sales and stores by Donald Miller Buzz and Attention scores from YouGov's BrandIndex, which measures public perception of hundreds of well-known brands, have been improving for sandwich chain Pret A Manger, as the company announces record levels of sales ...
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Social media ‒ are you being heard? We launch SoMA – a revolutionary social media analysis tool Today (26th April 2012) marks the launch of YouGov SoMA – the first audience measurement tool for social media. SoMA is a revolutionary tool that overlays real demographic, attitudinal and behavioural profiles to ...
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Controversial Bahrain Grand Prix fails to impact public peception of major sponsors Last week’s Bahrain’s Grand Prix has been the source of much controversy recently, but has the negative coverage impacted the event’s associated sponsors? Prior to last Sunday’s race, our poll found that just 29% of Britons thought the ...
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Three quarters of Britons (who had an opinion) want 4G as soon as possible, research shows Over eight in ten British adults expressing an opinion believe that adopting new technology such as 4G networks is vital for Britain to remain competitive and protect jobs, and nearly three quarters want to ...
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