Latest findings in Consumer

Slump in consumer confidence as employees start to fear for the future Consumer confidence down 2.9 points on last month Largest month-on-month fall in consumer confidence since October 2010 Employees increasingly worried about work  as they anticipate declines in workplace activity and job security Increased number of employees fear the ...
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Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using YouGov BrandIndex data we can explain the success of the brand, and why it is still a favourite among consumers. Our BrandIndex tool tracks both Lucozade Energy and Lucozade Sport. Both ...
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Up to 600,000 young drivers could soon be using telematics insurance policies, new YouGov research shows. The “Young Drivers: Motor Insurance and Telematics” report sought the views of drivers under the age of 25. It shows that while currently just 4% of young drivers (around 200,000 people) have telematics insurance, ...
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YouGov CEO Stephan Shakespeare takes a look at one of Britain's traditional high street retailers - Waterstones. What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospects for traditional retailers in Britain? Our analysis takes place following ‘Super ...
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