Latest findings in Consumer

Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a girl and moustachioed cat lip-syncing to ‘We Built this City’ whilst cycling around a suburban cul-de-sac, has had over 5 million hits on YouTube since launching on 21st February. The advertisement encourages people ...
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Over a quarter (26%) of adults have shared media and/or content across separate devices via their home WiFi network, new YouGov research reveals. The “Connected Devices, 2014” report found that just over a third (34%) of adults specifically look for devices they can connect to their existing devices across their ...
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Several big British brands have cleverly capitalised on the hoopla around The Lego Movie by recreating their existing TV adverts using Lego people. The results are certainly amusing and – according to new research from YouGov – the Lego-acted adverts performed better than the original versions in terms of engaging viewers. Using ...
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YouGov CEO, Stephan Shakespeare, on why marketers must target the over-45 age group. Youth-obsessed marketers are barking up the wrong tree, and the over-45 crowd is the real consumer goldmine, according to a new study named Generation Wealth. The principal mistake that marketers have made in the past is deciding ...
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Nokia’s best chance to make deeper inroads into the UK smartphone market is to offer full Android devices alongside their Windows models, YouGov data suggest. The analysis – based on YouGov’s smartphone tracker (SMIX) – follows Nokia’s recent announcement of its “X” range of smartphones that use a variant of ...
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