Latest findings in Consumer

YouGov CEO, Stephan Shakespeare, considers HMV's re-emergence. Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlighting stronger sales and consumer perception. There was much consternation from the public when it was announced that HMV had been placed into administration, leading to ...
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Consumer confidence falls  YouGov/Cebr Consumer Confidence Index declines for first time since December 2012  However, analysis points to consumer confidence being driven less by the property market and becoming more broad-based  Job security and expectations for business activity in the workplace at highest-ever levels  The monthly YouGov/Cebr Consumer Confidence Index ...
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YouGov CEO, Stephan Shakespeare, considers the home broadband battle.  The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing lengths to ensure that they win the hearts and minds of consumers. This week I will assess three of the main protagonists ...
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In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in world football, which will come in to force in the 2015/16 season. They take over from perennial rivals Nike, and this latest move adds another chapter to their long competition ...
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