Latest findings in Consumer

Nationwide is the top high street bank and savings brand so far in 2014, mid-year figures from YouGov’s BrandIndex show. The rankings are based on YouGov’s BrandIndex Buzz score (which measures whether consumers have heard anything positive or negative about the charity in the last two weeks). They show that ...
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Aldi and Lidl enter YouGov’s mid-year list of the UK’s top ten brands YouGov BrandIndex’s 2014 mid-year Buzz rankings reveal that budget supermarkets Aldi and Lidl are the big winners. Aldi tops the list as both enter the top ten for the first time, mirroring the shockwaves they have sent ...
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Macmillan Cancer Support is the top charity brand of 2014 so far, mid-year figures from YouGov’s CharityIndex show. The rankings are based on YouGov’s CharityIndex Buzz score (which measures whether consumers have heard anything positive or negative about the charity in the last two weeks). They show that Macmillan Cancer ...
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In recent days, shareholders of Sports Direct have finally approved the retailer’s bonus scheme, after years of turning down the firm’s plans to reward founder and deputy chairman Mike Ashley. This award that could potentially see Ashley and up to 3,000 employees share £200m in equity, as long as profits ...
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Russell Feldman, YouGov's Technology and Telecoms Director, assesses the prospects for Amazon's new smartphone Amidst the fanfare around the head-tracking technology and 3D views, one of the important aspects of Amazon’s Fire phone launch was an introductory offer that gives new Fire owners 12 months of Amazon Prime for free.  This ...
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