Rivals have left HMV behind
by Stephan Shakespeare in BrandIndex, Commentary, Consumer, Editor's picks and Retail
Failure to adapt meant competitors left HMV behind, analyses YouGov CEO Stephan Shakespeare Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a retailer facing difficulties – struggling with consumer perception compounded by a poor economic ...
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