The impact of single issues on voting intention is often overestimated, argues Anthony Wells Regular readers will know that I have often complained about surveys claiming to show that an issue or policy stance will make people more or less likely to vote for a party. I’ve written about it ...
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Facts and public fears are at odds over a changing al Qaeda David Cameron surprised some of his own backbenchers recently with clarion calls for a generational fight against al-Qaeda as an existential threat to Britain's "way of life." For some in his party, at least, the new vocabulary came ...
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YouGov president, Peter Kellner, discusses how the gay marriage row threatens the Tories The politics of same-sex marriage provide a drama at two levels. One is the issue itself; the other is the impact on voters of the dispute inside the Conservative Party. As for the intrinsic merits of the ...
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No public consensus on extreme weather links to climate change US President Barack Obama was cheered by environmental groups recently for dedicating a notable chunk of his inauguration speech to the subject of climate change. Citing the “devastating impact” of extreme weather events, he proclaimed that even those who “deny ...
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YouGov CEO, Stephan Shakespeare, suggests Toyota should target the media to aid its recovery In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perception of the brand, according to our surveys. The YouGov Impression measure on BrandIndex dropped ...
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John Humphrys asks: are projects such as big infrastructures and high-rail speed rail the key to economic recovery? Or could they create new problems of their own? Figures released last week show that the British economy is still in the dumps. Current estimates for the last quarter of 2012 indicate that ...
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YouGov President, Peter Kellner, analyses the impact that Cameron’s EU speech has had on Tory poll numbers It looks as if the Conservatives have gained from the Prime Minister’s speech on the European Union – but only slightly. In YouGov’s latest poll for the Sunday Times, the party scores 35%, ...
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YouGov CEO, Stephan Shakespeare, analyses how Tesco is already bouncing back from the burger debacle Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in its stores. In such situations, daily tracking of the public’s perceptions of the under-pressure ...
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John Humphrys asks: at a time of tightened spending on defence and of big cuts in army numbers, is Britain in a position to tackle terrorism? The bloody hostage crisis in Algeria and French military intervention in neighbouring Mali have reminded us that the threat from Islamic jihadists has not ...
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YouGov President, Peter Kellner, discusses changes in British opinion on the EU For the first time in the current Parliament, more people would vote for Britain to stay in the European Union than to leave. The six-point margin is not large. Future polls may well tell a different story. But ...
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