John Humphrys asks: would arming the rebels in Syria be the right policy or would it make the situation even worse? David Cameron dropped a big hint this week that the government is considering changing its policy on Syria. The Prime Minister told MPs that Britain might veto any extension ...
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YouGov CEO, Stephan Shakespeare, discusses how newspapers can compete in a changing media landscape It doesn’t hurt to state the obvious: readership of many newspapers is declining, and more and more people are switching to online media to stay in touch with the news. Advertising rates are lower for online ...
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YouGov President, Peter Kellner, analyses how all the main parties are nervous about the politics of immigration All the main parties are nervous about the politics of immigration, and figures in YouGov’s latest poll for the Sunday Times suggest why. Few of us think that immigrants generally play a positive ...
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Dr Joel Faulkner Rogers discusses the effects of question-wording on research A key focus for YouGov-Cambridge research is on the effects of question-wording itself. This goes beyond screening for loaded terms and leading questions. From boo-words and agreement bias to warm-ups, cold starts and response-order influence, it aims to explore ...
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Debenhams’ profit scare won’t hit reputation for value, suggests YouGov CEO Stephan Shakespeare Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip caused by January’s snow or is it facing deeper problems? While we can’t use consumer data to look ...
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UKIP voters: older and poorer than Tories – but LESS right-wing Nobody should be surprised that YouGov’s latest poll for the Sun has UKIP at its highest level yet, 12%, following the Eastleigh result. The Lib Dems, also on 12%, have also benefited from the publicity surrounding their victory while ...
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John Humphrys asks: will the Conservative Party move to the right and is this the way to win the next election? The Prime Minister said at the weekend that his party would not ‘lurch to the right’ after the humiliation of coming third behind the United Kingdom Independence Party in ...
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YouGov President, Peter Kellner, latest commentary on how the Tories can recover from Eastleigh Three letters define the Conservatives’ task at the next election: RIP. They stand for reassurance, integrity and prosperity. If David Cameron can persuade voters in forty key seats that he can supply them in sufficient measure, ...
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YouGov President, Peter Kellner, discusses what the Lib Dems win in Eastleigh's by-election means Of course it matters. Anyone who says it doesn’t is either a spin-doctor for a losing candidate or someone who can’t see beyond the true but trite observation that by-elections are not general elections. Here are ...
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John Humphrys asks: are we taking the issue of sexual harassment seriously enough or are we getting it out of proportion? The news this week has been dominated by one issue: not Britain’s loss of its triple-A rating, nor the political stalemate in Italy that threatens to plunge the eurozone ...
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