Latest findings in Commentary

When it comes to voting intention, budgets actually matter – but the impact is rarely positive Most political events don't actually make much difference to voting intention. Budgets are one of the few regular events that break that rule, and they do quite often have a noticeable impact on how ...
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YouGov CEO, Stephan Shakespeare, on why marketers must target the over-45 age group. Youth-obsessed marketers are barking up the wrong tree, and the over-45 crowd is the real consumer goldmine, according to a new study named Generation Wealth. The principal mistake that marketers have made in the past is deciding ...
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YouGov CEO, Stephan Shakespeare, gives an insight into the latest consumer confidence figures The latest figures from the YouGov/Cebr consumer confidence index show that the economic recovery is finally starting to move from a headline to a concrete reality for greater numbers of ordinary people. Champagne bottles are by no ...
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