Latest findings in Commentary

YouGov President, Peter Kellner, discusses Cameron's room for manoeuvre on the EU budget Conservative eurosceptics and Labour tacticians should beware. British hostility to the European Union is not as simple or complete as some of them think. YouGov’s latest survey for the Sunday Times suggests a nuanced set of attitudes, ...
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John Humphrys asks: should MPs or human rights judges decide whether Britain should allow its prisoners the right to vote? David Cameron’s immediate headache with Europe is over the almost impossible business of agreeing a budget for the European Union to last the next seven years. Before Christmas he’ll also ...
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John Humphrys asks: do we now face a crisis of trust and what can be done when trust breaks down? It is a commonplace observation that human relationships cannot function unless there is trust. It’s true of marriages, true of the relationship between children and adults, true of people who ...
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What can brands learn from Obama's data-based win? What can the corporate world learn from Obama’s victory? I see two big lessons: first is the data-driven campaign that Obama ran, which can be replicated by brand owners. The second is that attitudes and behaviours are much more important than demographics ...
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