Latest findings in Commentary

Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, we can analyse how successful the campaign has been in raising attention and awareness of one of the charities concerned. Many may argue that the original premise of the video can be ...
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YouGov CEO, Stephan Shakespeare, discusses the struggles Network Rail has experienced recently Recent news that Network Rail will be answerable to parliament has caused a stir among MPs, executives and the public more generally. Is this the first step on the road to re-nationalisation? Is this what the public want? ...
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YouGov CEO Stephan Shakespeare, considers YouGov's latest consumer confidence figures. YouGov’s monthly YouGov/Cebr Consumer Confidence Index has fallen for the first time since December 2012. However, our HEAT data suggests that consumer confidence is becoming more broad-based, with positive signs in other areas. After 19 months without a decline, the ...
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In YouGov's latest poll on Scottish independence, the 'no' lead has collapsed to just six points For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, ...
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