Latest findings in Commentary

YouGov has conducted research that explores public attitudes to business and business leaders’ attitudes to public opinion. The research was based on in-depth interviews I undertook with 21 of the UK’s leading business people, where I was looking to examine how they think the public views them, and whether the ...
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In recent days, hundreds of thousands of Snapchat images stored on a third party website were leaked online by internet hackers. Many of these images contained content that users most definitely did not intend to be released publicly.  Some are also believed to show users under the age of 16. ...
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YouGov CEO Stephan Shakespeare takes a look at one of Britain's traditional high street retailers - Waterstones. What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospects for traditional retailers in Britain? Our analysis takes place following ‘Super ...
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David Cameron has six months in which to stop Ukip’s bandwagon. If he fails, the Conservatives risk not only losing next year’s general election but suffering lasting damage. YouGov’s latest Sunday Times survey demonstrates both the opportunities and the dangers that confront the Tories following last week’s by-elections. For the ...
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YouGov CEO, Stephan Shakespeare, assesses Sainsbury's PR gaffe.  Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies that they should convince shoppers to spend an extra 50p on their visits to the retailer was mistakenly made public when it ...
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In his speech to the Conservative conference in Birmingham this week, George Osborne stated: “Britain is the fast­est-growing, most job-creating, most deficit-reducing advanced econ­omy on earth." Whether voters feel these statistics in their wallets will be a key issue for politicians in the weeks and months leading up to the ...
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