Latest findings in Commentary

YouGov CEO, Stephan Shakespeare, considers the reaction to Facebook's instant messaging developments In a recent interview, Facebook boss Mark Zuckerberg revealed that a major plank of the company’s growth strategy is to diversify its offering into many smartphone apps. The aim is to create different programmes to serve users’ needs, ...
Read more...

YouGov CEO, Stephan Shakespeare, considers whether Ryanair's TV adverts could help to transform the airline's image As part of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years. The improvement in consumers’ view of the brand since it announced its customer ...
Read more...

The YouGov-Cambridge Programme exists to do several things: to facilitate greater collaboration between academics and pollsters; to develop a new hub for public opinion studies at Cambridge University; and to produce innovative research that captures the national debate. To that end, the Programme holds a biannual conference – every Spring ...
Read more...

Nigel Farage’s two debating victories over Nick Clegg have put his party on course to win next month’s elections to the European Parliament – but not to wield influence at Westminster or secure British withdrawal from the European Union The latest YouGov/Sunday Times voting figures for the European Parliament are ...
Read more...