Latest findings in Commentary

YouGov President, Peter Kellner, analyses David Cameron's approach to the EU If David Cameron expected voters to respect him for firming up his commitment to a referendum on the European Union, YouGov’s latest polling for The Times will disappoint him. Most Britons, including a majority of those who voted Conservative ...
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YouGov CEO, Stephan Shakespeare, suggests that Sainsbury’s Bank should capitalise on the positive perception held by its associated supermarket brand Last week Sainsbury’s said that it had paid £248m to Lloyds Banking Group to take full ownership of Sainsbury’s Bank, buying out the 50 per cent stake owned by the ...
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History helps to explain why Britons favour European equality over American individualism. The Long Slump is supposedly widening the English Channel. This is doubtless the case politically. Tough economic times have hardened British public opinion towards core elements of the European Project, from porous borders and economic interdependence to supranational ...
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Will the United Kingdom still be a member of the European Union in 2020? YouGov President, Peter Kellner, examines three scenarios.  Want to receive Peter Kellner's commentaries by email? Subscribe here 1. The Conservatives win the 2015 election and David Cameron is able to redeem his promise to renegotiate Britain’s ...
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John Humphrys asks: was UKIP’s success in Thursday’s elections just a protest vote, or is UKIP now a serious contender for office? There can be no doubt which party emerged happiest from Thursday’s elections in England. The United Kingdom Independence Party (UKIP) exceeded all expectations by attracting around a quarter ...
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