Latest findings in Commentary

Has ‘rogue’ journalism cost the Mail on Sunday its reputation? - Peter Kellner's latest commentary Oh dear. YouGov stands accused of causing mayhem. The current issue of the Mail on Sunday carries a story under the headline, Did 'rogue' poll cost Britain £45bn?. That poll was ours, for the Sunday Times, ...
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Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, we can analyse how successful the campaign has been in raising attention and awareness of one of the charities concerned. Many may argue that the original premise of the video can be ...
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YouGov CEO, Stephan Shakespeare, discusses the struggles Network Rail has experienced recently Recent news that Network Rail will be answerable to parliament has caused a stir among MPs, executives and the public more generally. Is this the first step on the road to re-nationalisation? Is this what the public want? ...
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YouGov CEO Stephan Shakespeare, considers YouGov's latest consumer confidence figures. YouGov’s monthly YouGov/Cebr Consumer Confidence Index has fallen for the first time since December 2012. However, our HEAT data suggests that consumer confidence is becoming more broad-based, with positive signs in other areas. After 19 months without a decline, the ...
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