Articles by Stephan Shakespeare

Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, we can analyse how successful the campaign has been in raising attention and awareness of one of the charities concerned. Many may argue that the original premise of the video can be ...
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YouGov CEO, Stephan Shakespeare, discusses the struggles Network Rail has experienced recently Recent news that Network Rail will be answerable to parliament has caused a stir among MPs, executives and the public more generally. Is this the first step on the road to re-nationalisation? Is this what the public want? ...
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YouGov CEO Stephan Shakespeare, considers YouGov's latest consumer confidence figures. YouGov’s monthly YouGov/Cebr Consumer Confidence Index has fallen for the first time since December 2012. However, our HEAT data suggests that consumer confidence is becoming more broad-based, with positive signs in other areas. After 19 months without a decline, the ...
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YouGov CEO, Stephan Shakespeare, considers HMV's re-emergence. Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlighting stronger sales and consumer perception. There was much consternation from the public when it was announced that HMV had been placed into administration, leading to ...
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YouGov FirstVerdict is Britain’s fastest regular survey tool. It enables us to conduct new surveys from scratch at any time, and to gauge public sentiment within minutes In recent years, YouGov has pioneered fast turnaround surveys, with our daily Omnibus offering results from 1500+ samples within 24 hours, and on-the-day ...
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YouGov CEO, Stephan Shakespeare, considers the home broadband battle.  The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing lengths to ensure that they win the hearts and minds of consumers. This week I will assess three of the main protagonists ...
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YouGov CEO, Stephan Shakespeare, assesses the latest consumer confidence findings.  House prices never seem to be out of the headlines, particularly in the capital. After unprecedented increases and talk of a bubble, homeowners are becoming a bit more circumspect. Over the past 18 months, we have seen an increase in ...
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Stephan Shakespeare is a founder and global CEO of YouGov. See Stephan's full bio here