Articles by Stephan Shakespeare

Stephan Shakespeare looks at the politics of anti-war sentiment Overwhelmingly, the British public thinks that Britain's military intervention in Afghanistan has not been worthwhile (by 49 per cent to 29 per cent). By an even stronger majority, they think it is right that we have now withdrawn (75 per cent ...
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YouGov has conducted research that explores public attitudes to business and business leaders’ attitudes to public opinion. The research was based on in-depth interviews I undertook with 21 of the UK’s leading business people, where I was looking to examine how they think the public views them, and whether the ...
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In recent days, hundreds of thousands of Snapchat images stored on a third party website were leaked online by internet hackers. Many of these images contained content that users most definitely did not intend to be released publicly.  Some are also believed to show users under the age of 16. ...
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YouGov CEO Stephan Shakespeare takes a look at one of Britain's traditional high street retailers - Waterstones. What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospects for traditional retailers in Britain? Our analysis takes place following ‘Super ...
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YouGov CEO, Stephan Shakespeare, assesses Sainsbury's PR gaffe.  Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies that they should convince shoppers to spend an extra 50p on their visits to the retailer was mistakenly made public when it ...
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In his speech to the Conservative conference in Birmingham this week, George Osborne stated: “Britain is the fast­est-growing, most job-creating, most deficit-reducing advanced econ­omy on earth." Whether voters feel these statistics in their wallets will be a key issue for politicians in the weeks and months leading up to the ...
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Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, we can analyse how successful the campaign has been in raising attention and awareness of one of the charities concerned. Many may argue that the original premise of the video can be ...
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Stephan Shakespeare is a founder and global CEO of YouGov. See Stephan's full bio here