Articles by Stephan Shakespeare

YouGov CEO, Stephan Shakespeare, considers whether Ryanair's TV adverts could help to transform the airline's image As part of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years. The improvement in consumers’ view of the brand since it announced its customer ...
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YouGov CEO, Stephan Shakespeare, considers the recent #nomakeupselfie social media campaign. The impromptu social media campaign for cancer awareness – where thousands of people shared makeup-free photos of themselves – has had a positive impact on the public’s perception of charity Cancer Research UK, according to new research from YouGov’s ...
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YouGov CEO, Stephan Shakespeare, underlines why Facebook is still central to the lives of young people.  Facebook paid the astronomical sum of $19bn for WhatsApp, the mobile messaging smartphone app, last month. One of the reasons for this colossal investment, according to the analysts, is that youngsters are increasingly shunning ...
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YouGov CEO, Stephan Shakespeare, assesses why consumer confidence is key to the next election Since YouGov started tracking consumer confidence in 2009, the number of people expecting their household financial situation to get worse has always far outstripped the upbeat group of Britons who expected things to get better. This ...
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YouGov CEO, Stephan Shakespeare, on why marketers must target the over-45 age group. Youth-obsessed marketers are barking up the wrong tree, and the over-45 crowd is the real consumer goldmine, according to a new study named Generation Wealth. The principal mistake that marketers have made in the past is deciding ...
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YouGov CEO, Stephan Shakespeare, gives an insight into the latest consumer confidence figures The latest figures from the YouGov/Cebr consumer confidence index show that the economic recovery is finally starting to move from a headline to a concrete reality for greater numbers of ordinary people. Champagne bottles are by no ...
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YouGov CEO, Stephan Shakespeare assesses the initial reaction to Facebook's acquisition of WhatsApp Facebook chief exec Mark Zuckerberg, speaking at the World Mobile Congress in Barcelona this week, declared that the mobile web is essential to Facebook’s future, and to connecting billions of people living in the developing world. The ...
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Stephan Shakespeare is a founder and global CEO of YouGov. See Stephan's full bio here