Articles by Stephan Shakespeare

For consumers, every little helps, and the tills at Aldi and Lidl are ringing as the German discounters attract new and unlikely customers. YouGov’s mid-year BrandIndex’s Buzz rankings show that Aldi tops the list with Lidl coming in fourth, as consumers keep buying habits forged in the downturn. In our ...
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In recent days, shareholders of Sports Direct have finally approved the retailer’s bonus scheme, after years of turning down the firm’s plans to reward founder and deputy chairman Mike Ashley. This award that could potentially see Ashley and up to 3,000 employees share £200m in equity, as long as profits ...
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YouGov CEO, Stephan Shakespeare, considers the state of the price comparison market. With Google making tentative steps into the price comparison market, the sector could well undergo a shake-up over the coming year. Using YouGov’s BrandIndex tool, I have assessed the main players in the market currently – Gocompare, Comparethemarket ...
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YouGov CEO, Stephan Shakespeare, looks at attitudes to the EU across Europe.  This week's European elections are seen in the UK as testing the political waters ahead of next year’s general election and showcasing arguments for and against the European Union. But how do the opinions of British voters compare ...
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Stephan Shakespeare is a founder and global CEO of YouGov. See Stephan's full bio here