Articles by Stephan Shakespeare

YouGov CEO Stephan Shakespeare takes a look at one of Britain's traditional high street retailers - Waterstones. What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospects for traditional retailers in Britain? Our analysis takes place following ‘Super ...
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YouGov CEO, Stephan Shakespeare, assesses Sainsbury's PR gaffe.  Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies that they should convince shoppers to spend an extra 50p on their visits to the retailer was mistakenly made public when it ...
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In his speech to the Conservative conference in Birmingham this week, George Osborne stated: “Britain is the fast­est-growing, most job-creating, most deficit-reducing advanced econ­omy on earth." Whether voters feel these statistics in their wallets will be a key issue for politicians in the weeks and months leading up to the ...
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Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, we can analyse how successful the campaign has been in raising attention and awareness of one of the charities concerned. Many may argue that the original premise of the video can be ...
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YouGov CEO, Stephan Shakespeare, discusses the struggles Network Rail has experienced recently Recent news that Network Rail will be answerable to parliament has caused a stir among MPs, executives and the public more generally. Is this the first step on the road to re-nationalisation? Is this what the public want? ...
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YouGov CEO Stephan Shakespeare, considers YouGov's latest consumer confidence figures. YouGov’s monthly YouGov/Cebr Consumer Confidence Index has fallen for the first time since December 2012. However, our HEAT data suggests that consumer confidence is becoming more broad-based, with positive signs in other areas. After 19 months without a decline, the ...
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YouGov CEO, Stephan Shakespeare, considers HMV's re-emergence. Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlighting stronger sales and consumer perception. There was much consternation from the public when it was announced that HMV had been placed into administration, leading to ...
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YouGov FirstVerdict is Britain’s fastest regular survey tool. It enables us to conduct new surveys from scratch at any time, and to gauge public sentiment within minutes In recent years, YouGov has pioneered fast turnaround surveys, with our daily Omnibus offering results from 1500+ samples within 24 hours, and on-the-day ...
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Stephan Shakespeare is a founder and global CEO of YouGov. See Stephan's full bio here