Articles by Stephan Shakespeare

YouGov CEO, Stephan Shakespeare, considers HMV's re-emergence. Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlighting stronger sales and consumer perception. There was much consternation from the public when it was announced that HMV had been placed into administration, leading to ...
Read more...

YouGov FirstVerdict is Britain’s fastest regular survey tool. It enables us to conduct new surveys from scratch at any time, and to gauge public sentiment within minutes In recent years, YouGov has pioneered fast turnaround surveys, with our daily Omnibus offering results from 1500+ samples within 24 hours, and on-the-day ...
Read more...

YouGov CEO, Stephan Shakespeare, considers the home broadband battle.  The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing lengths to ensure that they win the hearts and minds of consumers. This week I will assess three of the main protagonists ...
Read more...

YouGov CEO, Stephan Shakespeare, assesses the latest consumer confidence findings.  House prices never seem to be out of the headlines, particularly in the capital. After unprecedented increases and talk of a bubble, homeowners are becoming a bit more circumspect. Over the past 18 months, we have seen an increase in ...
Read more...

For consumers, every little helps, and the tills at Aldi and Lidl are ringing as the German discounters attract new and unlikely customers. YouGov’s mid-year BrandIndex’s Buzz rankings show that Aldi tops the list with Lidl coming in fourth, as consumers keep buying habits forged in the downturn. In our ...
Read more...

In recent days, shareholders of Sports Direct have finally approved the retailer’s bonus scheme, after years of turning down the firm’s plans to reward founder and deputy chairman Mike Ashley. This award that could potentially see Ashley and up to 3,000 employees share £200m in equity, as long as profits ...
Read more...

Stephan Shakespeare is a founder and global CEO of YouGov. See Stephan's full bio here