Imagine watching a closely-fought Grand National on a wonky TV. Instead of seeing the horses move second by second, all you get are freeze-frame images every few hundred yards. You miss half the drama – the moment when one horse struggles at Bechers Brook, or another makes up ground on ...
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The bombardment has started. Already the air is thick with election claims, insults, polls and analyses. Within weeks the noise will grow yet more intense, as the campaign proper gets under way. If you wish to protect yourself from the more dubious assertions, look no further. Here are seven pillars ...
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YouGov’s latest poll for the Sunday Times has caused a stir. It shows the Conservatives just 2 points ahead of Labour; given the bias in Britain’s political geography this would leave Labour with more seats than the Tories – even if the Tories do secure a bigger swing in Labour ...
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The latest YouGov / Channel 4 News poll contains both good news and bad news for David Cameron. The good news is that the swing from Labour to Conservative is higher in the key Labour marginals than in the rest of Britain. The bad news is that the swing is ...
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Two big truths have emerged so far from YouGov’s daily (well, five a week) polls. The first is that the contest between Labour and Conservative has narrowed in recent weeks. In six polls we conducted between Christmas and mid-February, every survey put the Conservatives on 40% +/- 2, and Labour ...
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As regular readers of this blog will know, we are proud of YouGov’s record as Britain’s most accurate polling company. One reason for our record is that we regularly review our sampling and weighting methods and change them when necessary. Our latest review, ahead of the coming general, has led ...
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As regular readers of this blog will know, we are proud of YouGov’s record as Britain’s most accurate polling company. One reason for our record is that we regularly review our sampling and weighting methods and change them when necessary. Our latest review, ahead of the coming general, has led ...
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For eight years YouGov conducted regular surveys for the Daily Telegraph. These helped to establish YouGov’s reputation as Britain’s most accurate polling company – not only in the 2005 general election, but in the Conservative leadership elections of 2001 and 2005, and in last June’s Euro-elections. YouGov parted company with ...
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To adapt Winston Churchill’s comment on democracy, opinion polls are the worst means of finding out what voters think – except for all the others. They are not perfect, for even the best-conducted poll is subject to sampling error. But they are far better than any other way of following ...
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The two main parties have published their manifestos – and most voters are less than impressed with either. YouGov has tested five Labour and five Conservative promises and asked whether respondents believed that, if elected, they would keep or break each promise. The table below shows the main findings. None ...
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