Articles by Olivia Mason

Online promotions are the most effective way to communicate with students, a student lifestyle report conducted by studentbeans.com and YouGov SixthSense shows. 86% of UK students turn to online vouchers when looking for information on the latest deals and products offered by companies. Campaigns centred around a specific offer are ...
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New research from YouGov reveals that languages are considered the least important subject for children in Britain to learn at school. 95% of British adults consider mathematics to be an important subject, followed by English language (94%), IT / computing (91%) and science (90%). In contrast only 43% of respondents ...
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The relationship between television and social media is becoming increasingly intertwined, particularly amongst younger generations, according to a recent YouGov / Deloitte report for the Media Guardian Edinburgh International Television Festival. The report found that the majority (79%) of young people aged 18–24 in the UK use social networking sites ...
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14% of Welsh adults are more likely to watch early evening BBC programme The One Show now that Welsh presenter Alex Jones, who is from Ammanford, Carmarthenshire, will be taking over the role vacated by Christine Bleakley. Jones, a longtime presenter on Welsh-language channel S4C, seems particularly popular with younger ...
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35% of British adults who have been watching the 2010 FIFA World Cup, have done so with the volume on their television sets turned down because of the sound of the vuvuzelas. The traditional South African horn often blown at sports matches has been a controversial talking point through the ...
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Our latest daily polling figures for the Sunday Times (fieldwork 9th - 10th April) are: Conservative 40% Labour 32% Liberal Democrat 18% Others 10% Additional questions The general election will be held on May 6. On a scale of 0 (certain NOT to vote) to 10 (absolutely certain to vote), ...
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