Margaret Thatcher and public opinion: It was the best of times; it was the worst of times Over the last few years YouGov has asked the British public many different questions about Margaret Thatcher and her legacy. For example, more than once we have asked people their opinion on who ...
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Ten years after the Iraq war, YouGov's Director of Political and Social research, Joe Twyman, discusses the sectarianism that divides the country During the early months of my time in Iraq I witnessed a very interesting event at Baghdad International Airport (colloquially known as 'BIAP') that, for me, came to ...
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Race too close to call Nearly one fifth of voters to make their mind up on the night Currently Marcus leads, Little Mix second and Amelia third amongst voters Support exactly equal in a run-off between Marcus and Little Mix Back in August it began and on Sunday it will ...
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British sports fans say BBC should award on merit, but also believe at least one woman should have been shortlisted Every year since 1954 the BBC has presented its Sports Personality of the Year award to the sporting competitor who the British public believe has achieved the most over the ...
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YouGov’s Director of Political and Social Research looks at the polling data for this year’s X Factor It’s usually around this time of year that the questions start. I have conducted election studies across the world and have been at the forefront of political polling in the UK for a ...
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Recently I was watching an old episode of The West Wing from the very first season. Now I know that not everybody spends their time watching repeats of American political dramas, and even those people seldom get excited when almost an entire episode is devoted to polling, but for me ...
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Designing a questionnaire is not always straightforward. In fact, it can at times be a long and difficult process. There are options to consider, approaches to assess and rules to follow – not to mention the various operational considerations that inevitably arise. The upcoming referendum on whether or not to ...
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The Coalition Government: One year on On 11th May 2010, Britain’s first Coalition Government since 1945 was formed. Now, one year on, it is possible to look back at the story of those first 12 months, as told by YouGov’s Daily Polling data. Originally launching in early 2010, YouGov’s development ...
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As X Factor winner Matt Cardle storms the charts to take this year’s Christmas number one, YouGov’s Director of Political and Social Research Joe Twyman looks back at predicting the result for this year’s show. Polling for elections is hardly new – in fact it has been done in this ...
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In the first poll following the Budget, YouGov looks at how the public’s views have changed since the Chancellor’s first: the emergency Budget back in June 2010. The main findings are as follows: Chancellor and Coalition now viewed negatively George Osborne and the Coalition’s economic policies are now viewed negatively, ...
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