Articles by Harris MacLeod

Three quarters of banking customers say they would consider switching – and dissatisfaction is the key driver Few people display unwavering loyalty to their provider, and two in five banking customers state that they would consider switching their account to another provider, according to a new report from YouGov. Although ...
Read more...

Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Latin America and Asia The list was compiled using YouGov BrandIndex, which tracks consumer perception of brands through daily nationally representative surveys in 15 countries around the world. Each brand ...
Read more...

A majority (56%) of UK consumers say that energy companies “treat people with contempt”, and more than eight in ten (83%) feel that suppliers “maximise profits at the expense of customers”, according to a new market intelligence report from YouGov. An overwhelming 91% of consumers say they expect energy prices ...
Read more...

YouGov PR Executive

Worked in the London YouGov office until April 2014