Articles by Giovanna Clark

The latest results from YouGov’s Mobile Broadband Experience (formally titled DongleTrack) reveal that the usage of mobile broadband varies considerably depending on the device. We asked 2,552 British mobile broadband users about their usage habits, and found that tablet, tetherer, netbook and integrated laptop with mobile broadband owners are more ...
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New research from YouGov’s Parent and Children Omnibus suggests that British children are aware of the need for a considered approach towards nutrition and healthy eating. The majority of the 535 British children asked aged 8 to 15 say that they believe ‘eating healthily’ is important, and nearly all the ...
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Early indications from YouGov/SMG Insight SportsIndex suggest that FIFA’s brand health may be a long way from recovery as brand perception scores for the sporting body have dropped dramatically after bribery allegations emerged in the press recently. YouGov/SMG Insight SportsIndex is a daily measure of perception among the public, allowing ...
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BrandIndex data shows a drop in Britons' excitement surrounding Nintendo DS's new 3DS console as news reports that users have been complaining of headaches and nausea But perception of brand's overall quality remains as yet unchanged Nintendo came under fire earlier in the month as UK press reported that thousands ...
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Approximately one in twelve Tablet owners (8%) purchased a tablet instead of, or to replace, a desktop computer, laptop or other computer, with 11% of Samsung Galaxy Tab and 7% of iPad owners doing so, new research released from YouGov’s latest TabletTrack study reveals. Though over three quarters of tablet ...
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New online research from YouGov’s SME Omnibus survey reveals that nearly half (48%) of senior decision makers in small and medium enterprises (SME) believe Government policies introduced since the 2010 election have been bad for small to medium businesses. However, 26% believe the new policies have been good for businesses, ...
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The majority of small to medium enterprises (SMEs) believe dismissing an employee by e-mail is unacceptable, poll finds New online research from YouGov’s SME Omnibus survey reveals that 98% of senior decision makers in small to medium business enterprises believe face to face to be one of the most acceptable ...
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New online research from YouGov’s SME Omnibus survey reveals that over half of all small and medium enterprise (SME) senior decision makers surveyed (57%) agree that the recent VAT rise will make no difference to their business. VAT rose from 17.5% to 20% on January 4th. London SME decision makers ...
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Recent online research from YouGov’s SME Omnibus survey reveals that nearly half of all SME senior decision makers surveyed (47%) agree that their business had not suffered as a result of the snow over the winter period. Similarly, 55% believe the snowy conditions did not make much of an impact ...
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YouGov PR and Marketing Executive

Works in the London YouGov office