Understandably, brands put in a lot of work to control PR. But sometimes, disasters happen. The impact this then has on the brand is dependent on the response and the underlying strength of the brand in the first place. Apple’s branding has been exceptional over the last few years, but ...
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BrandIndex data shows a drop in Britons' excitement surrounding Nintendo DS's new 3DS console as news reports that users have been complaining of headaches and nausea But perception of brand's overall quality remains as yet unchanged Nintendo came under fire earlier in the month as UK press reported that thousands ...
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YouGov SixthSense report finds that the public’s interest in using legal services correlates with people’s knowledge of the brand in question, whether or not their view of it is positive With the implementation of the ‘Tesco law’ looming, (so-called because of the law’s aim to make legal work as accessible ...
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Last Wednesday, Apple boss Steve Jobs unveiled the iPad 2, a revised design for the already vastly popular tablet that will become available in the US next week and in 25 other countries a fortnight later. The announcement led to an immediate rise in buzz score in the UK based ...
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The beauty of continuous daily data is that it allows for an instant assessment of how the public is reacting to advertising or events. Over the last week we have seen three of the major banks – HSBC, Lloyds Banking Group and RBS – announce their annual results and we ...
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Rising petrol prices have stalled BP’s recovery from the Gulf of Mexico oil spill despite early signs of recovery in the eyes of the British public. In the two months from mid-April to mid-June, immediately after the oil rig explosion and susequently devastating leak, the oil giant’s BrandIndex index score ...
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British Gas pair-up with Nectar loyalty scheme improves public perception scores on BrandIndex Energy giant British Gas has teamed up with Nectar, the nation’s most popular loyalty scheme, to offer the chance for customers to collect Nectar points on their energy or maintenance and repair accounts. The scheme sees British ...
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The Co-operative, the brand behind the supermarket and other services (such as funeral directors) launched a new multi-platform campaign on 3rd January to assert their position in the food market as a values-led, locally minded alternative to the big four supermarket chains. Using the new tagline ‘good food within easy ...
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The notion that the British are obsessed with the weather seems to be true judging by Walkers' new promotion, which gave consumers the chance to win a tenner every time they correctly chose where it was going to rain in the UK and the Republic of Ireland. BrandIndex measured the ...
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Following last month’s sexism scandal that saw Andy Gray and Richard Keys leave Sky Sports, we have taken a look at how the controversy has impacted on perceptions of their former employer’s brand. On the Friday before the Wolves versus Liverpool match on January 22nd, Sky Sports had a Buzz ...
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