From Margaret Thatcher's legacy and the royal baby to red trousers and bad sex, YouGov's panel members gave opinions on a lot of topics in 2013 – but which stories got the most attention?
The list is compiled from the most clicked on stories published on YouGov.co.uk from January 1st to December 30th. It includes both stories reporting YouGov findings and analyses from our commentators.
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10. ARE LABOUR AND THE TORIES REALLY LEVEL-PEGGING?
PETER KELLNER: This blog breaks one of my rules. I try not to criticise YouGov’s rivals. Like us, they do their best to provide reliable data. Like us, they are prone to sampling fluctuations: sadly, none of us have managed to repeal the laws of probability. However, ICM’s latest poll for the Guardian is so striking that it deserves attention. (Read more...)
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9. PUBLIC SPLIT ON ROYAL BABY HOLIDAY
YOUGOV: The public is split on whether the royal baby’s christening or birth should be a bank holiday, with young people decisively in favour of the idea and older voters opposed. (Read more...)
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8. NATIONALISE ENERGY AND RAIL COMPANIES, SAY PUBLIC
YOUGOV: The majority of the British public – including the majority of Conservative voters – support nationalising the energy and rail companies. (Read more...)
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7. 'SHARE A COKE' CAMPAIGN – IS IT WORKING?
BRANDINDEX: This summer, Coca-Cola has decided for the first time to replace its iconic brand name on some of its bottles with 150 of Britain’s favourite names. (Read more...)
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6. WHY NORTHERNERS DON'T VOTE TORY
PETER KELLNER: Karl Marx was wrong; or, at any rate, unfair. He complained that philosophers “only interpreted the world” when the point was to change it. The trouble is, change is likely to work only when we understand what is wrong. The Conservatives badly want to change the voting habits in the north of England; but to do so, they must first answer the fundamental question: why don’t northerners vote Tory? (Read more...)
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5. EU VOTE: STAY IN 40%, LEAVE 34%
PETER KELLNER: For the first time in the current Parliament, more people would vote for Britain to stay in the European Union than to leave. The six-point margin is not large. Future polls may well tell a different story. But as David Cameron prepares to deliver his long-awaited speech on Britain and the EU, YouGov’s latest survey for the Sunday Times finds that the public mood is more pro-membership than for some years. (Read more...)
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4. IT'S OFFICIAL: RED TROUSERS A FASHION FAUX PAS
YOUGOV: Britons are nearly four times more likely to dislike men wearing red trousers than to like them. (Read more...)
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3. BRITONS HAVE WORST SEX IN EUROPE
YOUGOV: People in the UK rate their sexual performance and the quality of their sex lives lowest out of thirteen European nations. (Read more...)
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2. INFOGRAPHIC: MARGARET THATCHER'S DIVIDED LEGACY
YOUGOV: The nation gives its final verdict on Margaret Thatcher's political legacy (See more...)
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1. BRITISH YOUTH REJECT RELIGION
YOUGOV: Religious figures have the least influence on the lives of young Britons – and more say religion is a force for evil than a force for good. (Read more...)
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